PACKAGING OR CONTAINER
The set of actions aimed at the design and production of the wrapping or container of a product.
PRIMARY PACK
Immediate container of the product (ex: small bottle that directly contains a perfume).
SECONDARY CONTAINER
Material that protects the primary packaging.
marketing-packaging-and-labelingPACKAGING
Set
of protection elements necessary for storage, identification or transport.
Large box in which numerous perfume boxes are deposited for transport.
PACKAGING FUNCTIONS
PROTECT THE PRODUCT
Arrive without harm to the consumer. It must protect it from its manufacture, its transportation.
Its storage until the subsequent conservation of the product once it has been opened.
HELP STORE THE PRODUCT
Not only in large wholesale centers, but on the same shelves as the final distributors.
Its shape, design and materials used will be important aspects to consider in this regard.
ATTRACT CUSTOMER ATTENTION
Facilitating the sale to final consumers.
A good packaging encourages purchase, especially in impulsive purchasing products.
PROJECT THE VALUE OF THE BRAND
Facilitating product differentiation and identification from competitors, and contributing to the development of the company's global marketing program.
FACILITATE USE BY THE CONSUMER
That it is easy to open, close and store, once opened, that it favors the conservation of the product and that it is disposable.
LABELLED
Any legend, brand, image or other descriptive or graphic element, written, printed, stamped, lithographed, marked, adhered or attached to the packaging or to the product itself.
