They constitute a basic instrument for the collection of information by researchers and is made up of a set of questions duly prepared and ordered for further analysis.
Characteristics:
It constitutes the basic instrument for the collection of information by researchers and is made up of a set of questions duly prepared and ordered based on a form that collects the answers that must be processed for subsequent analysis.
The questionnaires:
The questionnaires must be structured in such a way that no doubts can arise in the interviewer when formulating the questions, especially when a large number of surveys must be organized.
Surveys should be understood as sporadic and occasional research, although the term is also reserved for research carried out by sampling.
The questions can be open or closed. Open are those in which the respondent has the option of giving any answer; they are useful when you want to obtain revealing criteria; Although grouping them is a difficult task, it requires a great deal of time and consequently increases the cost of research. Closed instead, are those that only allow one response; they are easy to group and save time.
Sometimes it is convenient, depending on the need of the investigation, to formulate the two types of questions or to previously expose different categories of answers.
To proceed to the design of the questionnaire, the objective of the survey must be previously defined, the general framework in which it will be carried out and have a clear understanding of the issue or issues on which research is required.
Remember:
The primary objective of the questionnaire is to obtain truthful and reliable information from the interviewee.
It should be borne in mind that the format of the questionnaire chosen and the form of presentation of the questions will directly affect the answer or responses; therefore, the questionnaire should not be too long, the questions should be easy to understand, unusual words should be avoided, the questions should not induce the interviewee to pronounce in a certain sense, taking care that the questions are concrete and not superfluous.
Finally, whenever surveys are to be carried out, it is necessary to have a clear idea of the degree of accuracy of the responses, the cost of the investigation and the time available.
One problem, which must be solved in advance before choosing the sample, is determining its size and, if possible, its selection method.
An example: Survey to study the liquor sector
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Survey to study the liquor sector: |
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| Number:___________________ | City:____________________ | |||
| Sex: M () F () | ||||
| Age: | Less than 20 () | 20 - 30 () | 30 - 50 () | 50 or more () |
| Drink liquor: | Yes ____ | No ____ | ||
| What type of liquor do you prefer: | How often do you buy | |||
| Ron () | Weekly () | |||
| Aniseed () | Monthly () | |||
| Cognac () | Quarterly () | |||
| Whiskey () | Annual () | |||
| Came () | I dont know () | |||
| In which type of establishment does the product acquire: | ||||
| Liquor Store () | ||||
| Supermarket () | ||||
| Store () | ||||
| Pubs () | ||||
| Other () | ||||
|
Place of consumption: |
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| Home () | ||||
| Pubs () | ||||
| Restaurants () | ||||
| Hotels () | ||||
|
Others () |
By last
Whenever surveys are to be carried out, it is necessary to have a clear idea of the degree of accuracy of the responses, the cost of the investigation and the time available.
