A brief review of the importance of having a marketing approach combined with strategic planning elements
Businesses today require agile, dynamic, and open approaches.
Today applying a marketing approach is important because:
- The company's resources are of little value without a clear strategy for planning and finding customers. The key task is to focus on meeting the needs of consumers. Success is found in offering competitive offers to customers and maintaining them thanks to your satisfaction. The task of marketing is to define a superior offer, ensure its delivery, and maintain a degree of customer loyalty. The interaction of the marketing area with other areas of the company is essential if the customer is to receive the maximum of attention.
To comply with the marketing approach, the company's marketing system must:
Marketing system: 1. Maximize customer satisfaction. 2. Maximize the options offered to the client. 3. Seek to maximize customer consumption. 4. Search for a better quality of life.
In a marketing environment based on the above principles, strategic planning plays a fundamental role:
STRATEGIC PLANNING AND MARKETING
A strategic plan applied to marketing consists of discriminating a project in:
Who: The person responsible for maximizing the value of the client (person or sector)
What: What will you do to achieve it.
How: What will your actions be.
Where: What is your target market.
When: When will it take to conquer it
How much: The value to be wagered to win.
A dynamic approach requires simple strategic responses.
Marketing planning should take into account the following points:
1. The clear objectives of the Marketing Plan will be:
Set what the company wants to achieve in the market given a given amount of resources and times in terms of:
- Penetration. Market development. Product development. Diversification.
Do not forget: The objectives are generally achieved by applying one or more different strategies and various forms of approach
2. Possible marketing strategies can be applied on:
- Meta Market Positioning Product or service Prices and quantities Distribution channels Advertising forms Promotion forms Communication forms Ways of approaching the market.
3. Finally, there is the marketing and planning must:
- Invite clients to share product development Be more flexible before market variations Use more specialized and focused means Make maximum use of new technologies Stay in constant communication Be able to identify the most profitable clients Find ways to increase value offer to customers. Consider distribution channels as partners.
A dynamic approach will require clear goals and objectives under a combination of diverse strategies in a competitive environment at all times and great movement and volatility.
Today's success lies in companies' adaptability to change and the speed to respond to difficult times.
