- Globalization of competition in more and more product markets. The proliferation of competitors due to successful late industrialization processes (East Asia), and the good result of structural adjustment and export orientation (European Economic Union). The differentiation of demand. Focus on the tangible and intangible needs of the customer. Shortening of production cycles Implementations of radical innovations: new techniques (biotechnology, genetic engineering, etc.) Great advances in technological systems that force the redefinition of the boundaries between different disciplines. Example:
Telematics.
Previous conditions Current conditions
Value of the company dependent on material goods.
Previous conditions Current conditions
Salaried profit sharing
Loyalty to organization Loyalty to work
Individual learning Team learning
Rough working conditions Flexible working conditions
Tax evaluation Self-management
Remuneration for time Reward for results
Controlled information Free access to information
Individual success Team success
Transform Know / Care / Create / Share and Grow together
THE SYSTEMIC COMPETITIVENESS.
Companies must readjust both internally and in their immediate environment, on three different levels:
➢In the organization of production: Substituting traditional assembly lines and transfer systems for cells and manufacturing islands, respond more quickly to the customer, reduce inventories and reduce the cost of working capital.
➢In the organization of product development: Parallel organization of different stages of development.
(Concurrent engineering).
THE SYSTEMIC COMPETITIVENESS.
➢In the organization and relations of supply: Specialization for competitiveness, reduction of direct suppliers and / or transformation to suppliers of integrated systems.
Why the difference in the value of companies?
Market Value Book Value LOTUS $ 3.5 billion. 500 million dollars. Yahoo! 33,000 million dollars. $ 1.47 billion. Amazon.com $ 18 billion $ 2.47 billion.
And in Mexico, the value of Banks in the 90's?
Book value =
Market or commercial value = Tangible assets + intangible assets.
Intangible Assets: Any resource associated with intellectual capital.
Intellectual capital: Non-financial resources that help generate responses to market needs and help exploit them. These resources are divided into three categories:
➢ Human capital: Capacities of the organization's individuals.
➢ Structural capital: Organizational capacities.
➢Relational capital: It is the depth, extension and profitability of organizational rights.
Percentage associated with Intellectual Capital regarding the valuation of companies in the Market.
- British Aerospace 78% Coca Cola 97% Honda 60% Microsoft 97% Zeneca 92% General Electric 82% Intel 85%
What can we say about Mexican companies?
Situation of the environment in our country.
Mexico is today the country with the most extensive network of Free Trade Agreements (FTAs) in the world. It has a network of 11 FTAs with 32 countries on three continents, which represents an opportunity to access a potential market of 870 million people.
