How many times do you wonder where you are wrong? What about agromarketing?
Let's talk a little about the most common mistakes of agricultural and fruit and vegetable marketing strategies.
It is a fact that innovation and marketing are fundamental activities in the agricultural company of this era. Marketing in most of the companies that supply inputs and services for agriculture continues to go around in circles, without giving it value and is labeled an expense. Commonly the disappointment in marketing strategies is attributed to the economic scenario, the market itself or other external factors that are not really responsible for the fact that your agricultural company is hidden in the bush.
If you were left wondering why I was wrong, surely some of these reasons that I detail below sound familiar to you:
Mirror Mirror
It is more than normal for managers to make marketing decisions based on their information, experience and tastes, or simply what they say. Time to make way for professionals.
There is still the confusion that marketing is sales and advertising, others think that advertising equals marketing. Many middle and high positions refer to "marketing plans" when what they want to express are "sales strategies", or to say we are going to carry out a "marketing campaign", when what they want to do is "advertise or promote a product ”
In a process of defining the marketing plan, a digital strategy, it is key to base on research and analytics of the target market. You must measure, relieve, test and make mistakes, go up the steps one by one so as not to fall into the results gap, and stay without being able to turn the wheel or accelerate.
Broadcast
Many startups or businesses fail because they sow broadcast and in the dark, without knowing who receives the seeds or how far the message has gone.
With the premise of identifying your client and adding, interpreting their behavior and interaction with our communication, only then can we have the tools to create the bridges of the what, who and how.
Strategy… we are looking for you
In marketing, without strategy there is no success and if a plan is not built, you will spend it spinning around without meaning.
One, two and many companies enter the digital jungle without knowing where they are standing or where they should go. A mistake is to act on impulse or to go with the flow of others. If you expect positive results with this procedure, start praying.
You are frozen
I have heard from business managers a range of solutions to generate new customers, but they are almost always winds of words that go to a black hole. Do you do the marketing of your company?
Blind, Dumb and Deaf
It is more than common that we do not want to listen to or acknowledge our mistakes or bad behavior in the sale of a product or service. In 90% of cases, we placed it on the opposite sidewalk as if it were a rival. It is easier to speak badly of the client and set up a scene in front of the superior command than to accept our lack of communication, active listening and the lack of commercial self-criticism. I understand that it is difficult to carry out a marital relationship with 200 active clients per seller. Are you really convinced of being able to serve your entire palette of clients in the same way?…
If the customer does not buy today, it begins to be on that dark side of the seller's memory, in which it ends up disappearing from pocket interest. How many customers can a seller correctly serve?
Talk with your entire sector and transform the received constructive criticism into positive actions. You have to learn to listen and read the fine print of complaints.
Competition?
When I ask in the agricultural or agro-industrial companies who are their competition, several names quickly emerge as filling or seasoning of the conversation, but when asked a deeper question, silence takes over the scene.
Who dares to be indifferent to the marketing of the competition, has his days numbered.
Copy, Paste and ready
On-line
Did you know that two out of three people carry out a survey on the internet before making a purchase decision. 85% of the concentration of organic traffic occurs in the first 3 links on the first page of google results. After rumbling these data, it is good that you ask yourself many questions….
Professionalize your marketing
Two ways are open to agricultural companies: learn some agricultural marketing or outsource the area with a professional.
You will be able to inform yourself or train yourself with basic notions in a self-taught way, but when the moment and moment of truth arrive, it is key, it gives peace of mind and adds results to having an expert.
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