The use of Digital Marketing is increasingly imposed. This trend has been consolidating in recent years and the number of actions in digital marketing, communications and the use of an online strategy has increased its acceptance and use in the SMEs and professionals segment.
It is clear that customers or potential customers of a product or service, increasingly seek to analyze, search and compare on the web. For companies, caring for and maintaining their online presence is a necessity today to maintain their growth and not lose ground against their competitors.
Some basic considerations and questions that we must ask ourselves when planning a Digital Strategy:
- Analyze what has been done so far, actions and results in terms of digital refers. Website, updated, upgradeable, modern, responsive (visible on any mobile device) and dynamic. For what do you use it? Is it optimized for search engines? Can it be viewed from a mobile device? It seems obvious, but many companies still do not give importance to what could be one of their main sales channels. Internet Positioning (SEO / SEM): The work of natural positioning and payment of the website to appear in the first positions of search results in major search engines such as Google, Bing and Yahoo, for when someone searches for our product or service. Online Advertising: On the Internet,The most popular search engines and websites are like advertising on large billboards on public roads and in major newspapers. And they have an advantage: You can permanently measure, analyze and correct the campaign to optimize investment, depending on the results obtained. Social Networks: It is important to understand their approach, benefits, uses and consistency so that they adapt to the communication needs of the company and its target audiences. What do we do with Facebook: Are we or are we not? We add Fans, it is also for my company, we think about marketing actions, we define a concrete strategy for this network. Linkedin: Is it just to look for a job, or can it be productive for my business? Google+ is another Facebook? Is it important for positioning? Contents:Developing a content marketing strategy, with information, notes and actions related to your company, products and services, helps to improve your company's web positioning and at the same time provides excuses to interact with your customers and target audience. Is it necessary to generate content? E-commerce: Should I consider this for my product or service? It is time to travel this path, what is needed? Do we sell online today?what is needed Do we sell online today?what is needed Do we sell online today?
Defining a digital strategy that covers the points mentioned above should be a clear objective for any company this year.
For many companies it will only be adjusting or adapting their strategy with new trends, for others it may mean starting from scratch, it is time to act and start walking their way on the Internet.
