One of the main concerns of rural accommodation owners is that they are known, that as many people as possible know of their existence and that they are easily found by someone who may want to stay in the area. This article will show you some tips to reach this goal.
Once the accommodation (indistinctly we refer to hotels, rural houses, camping, apartments, cabins, bungalows, rural accommodation tourist houses, farmhouses, etc.) is ready for rental, one of the most important tasks for the owner begins, the 'promotion', 'if the world does not know you it cannot contract your services'. There are several ways to do it and here we will talk about some of them.
First of all, as in any other business, it is very important to have an image, a brand, therefore we cannot show potential clients our accommodation as something generic, without identity. For example, we cannot present ourselves as 'Casa rural Cazorla', since there may be hundreds of them in the area and when it comes to 'Casa rural Cazorla' no one will relate that name to our wonderful charming rural accommodation in the Cazorla area, however, if we use 'Cortijo El Descanso' we will be identifying our rural house among all the others.
Second, choose the means to advertise our establishment. Although there are some means more effective than others, let us not forget that we must never rule out any possibility offered to us of advertising. In this article we will deal with one of the means that is revolutionizing advertising and the most important, at the moment, in the matter of renting rural accommodation, the internet.
Tips for a good promotion on the internet:
1. Having their own website, in addition to giving more respect to our accommodation, potential clients who know, by one means or another, of our existence and are interested in renting, will always want to visit their own website, no matter how complete be the information they have seen of him elsewhere.
2. Although here we would have to talk about positioning the web in search engines, it is a very big effort due to the great competition that there is with web pages dedicated to rural tourism, therefore this task must be relegated to the background, at least in the short term, but without neglecting it completely. It is important to do small things on the way to position ourselves but without being overwhelmed and without focusing all efforts here.
3. Registration in rural guides or rural tourism portals. It is the fastest and most successful way to promote your rural accommodation on the internet. In this regard, several things must be taken into account:
to. Do not skimp on words and details when describing or presenting your accommodation in the rural guides, it gives the visitor the best impression to find a description of 500 words, even if it is boring, to be found only: 'I rent a rural house in the Sierra de Safe'. And never forget to include at least one photograph of the property to rent.
b. Do not limit yourself to a single rural tourism website, currently there are many very good accommodation websites, Internet users do not usually use a single portal when looking for where to stay, so it is advisable to be in several to increase the possibilities.
c. Search for those free rural tourism websites and sign up for all of them. Here it does not matter that its design is not spectacular, or that it does not have search options or that it does not appear on the first pages of the search engines, since being free it does us no harm to be registered in them, quite the contrary, are sources of potential customers.
d. Register on rural tourism websites in the area where the accommodation is located, since most people tend to prefer these pages focused on a specific area, since it is faster for them to find what they are looking for and offer more information about what they really want and what the general portals do not offer.
and. Most of these rural guides are paid. They are usually the ones that offer the most functionality to both the owner and the visitor, as well as appearing on the first pages of search engines when terms related to rural tourism are used in the search. There are many payment formulas, from rental percentage to monthly or annual payments, the latter is the most common modality. It is beneficial to be on these websites since they are the ones that provide the most visitors.
When choosing between one or several of them (since it is economically unfeasible to be in all of them) the following factors must be taken into account:
- Especially the price compared to the others.Functionalities that they offer, both for the owners: possibility of modifying the data at any time (it is preferable those in which the owner can do it automatically), direct contact with the administrator of the website, occupation calendar, etc., as well as the functionalities for visitors: search form, easy navigation, contact form with the owners, etc. Important: possibility of including photographs, the more the better and a good point in their favor is that they can be modified at the whim of the owner. Since visitors have a tendency to visit those accommodations before which they can see photographs, they will be the first to request information for the reservation.His appearance in search engines for words related to his accommodation.
Following these tips and with a minimal investment, your rural accommodation will begin to be known and to be consulted as a vacation or stay destination when someone wants to travel to your area. Always keep in mind that the more visitors you have and the better known they are, the more possibilities they will have for renting, and also that another great means of promotion for any company, 'word of mouth', be launched. As can be seen in all fields, the one that offers the best services does not always do more business, if not the one that is best known in its sector. The convenient thing, of course, is to try to be the one that offers the best services and be the best known.
