Introduction
The most important aspects of the promotion are explained below, which corresponds to one of the four most relevant points of marketing, classified as the “Four P's” of marketing; which are price, place, product and promotion.
In this paper, the most important tools, promotion strategies and their objectives are studied.
Promotion strategies
Marketing is more than just launching a good product on the market, defining a striking price and putting it within reach of the target market.
Nowadays, we are looking for more than an excellent product and / or service, to be up-to-date with our competition and achieve success in sales, that is why people require incentives to acquire them and with this promotion has become necessary to the products or brands.
We say that the promotion strategies are the skills, the skills to use to publicize, inform or remember our product to our consumers and non-consumers and for this we also require a good strategic plan.
To carry out a strategic promotion, we need a good promotion plan that includes in this, our strategies to use.
The objective of promoting a product is to maximize sales, attract new customers, extend product knowledge and position the brand.
Product promotion strategies benefit companies with the increase in demand from our consumers and at the same time benefit consumers by providing them with the necessary information about the disposition of the product, its uses and benefits.
Promotion strategies are usually to work in the short term, encouraging consumers to buy the product before the promotion expires.
Some promotional means are:
- Trade Show DemonstrationsExhibitionsSamplesGiftsMail CampaignsSocial CampaignsContestsDiscount Coupons
Some promotion strategies are:
- Strategy to promote: this occurs when the sellers of the product are incentivized to promote it in the best way Strategy to attract: the main objective is the consumer, not the seller as in the previous case, and it may be through discount coupons or sent free samples by mail or some other means. Combined strategy: this offers incentives to merchants to promote said product. Brand Strengthening: this strategy is to create loyalty of our consumers to the brand, a An example of this is the use of memberships with which customers can acquire a series of discounts and promotions. Create demand: offer a promotion for a limited time (example; in the purchase of a product, the second is half price),a percentage discount or demonstrate to consumers that our product is better than the competition.
conclusion
The main purpose of the promotion or any other point of marketing is to increase demand, and the result will be reflected depending on the way it is used, to whom it is directed, you dare that and how such demand is made.
