Product life cycle: Course taken by the sales of a product during its existence. This makes it necessary to design different marketing strategies for each of the stages. (See PDF)
product-life-cycle-strategiesIngredients:
- Product Manager Marketing Director Meta Market Profitable products Study of needs Advertising and promotion Diversification and innovation Competitive Prices Sales and adequate Distribution
Strategy Design Recipe
preparation:
The Product Manager must design marketing strategies to expand the product to the selected target market and present profitable products to the Marketing Director according to the needs study.
Once the product is introduced to the market, an aggressive advertising campaign must be carried out to face the competition with innovation and diversification of the product portfolio. Integrating, prices and offers that increase sales and distributing the product according to the target market.
BIBLIOGRAPHY
- Muñiz, R. (2014). Marketing in the XXI century. Recovered from http://www.marketing-xxi.com/concepcióndeciclo-de-vida-del-producto-36.htmKotler, P. & Armstrong, G. (2008). Product Life Cycle Strategies. Fundamentals of Marketing. (pp. 250-255). Mexico. Pearson.Procter & Gamble (2014). Bounty. Recovered from
