The tourism industry is made up of a set of interrelated companies at the service of those who travel both within the country and abroad, establishing a connection between people, ways of traveling, accommodation, and means.
The social, economic and political importance of tourism, one of the fastest growing industries in the world, has now been recognized. Economists study the direct and indirect effects of creating a Commercial Recreational Tourist Center in a geographical area, on local and national economies, sociologists consider its social consequences.
- Tourism has been ranked first among the world export groups ahead of oil, motor vehicles and electronic equipment, the economy of a state can be analyzed through the relationship that exists between the employment generated by the tourism industry on the Total non-agricultural employment. To date, tourist centers are visualized through Internet screens that allow the client to visualize on the screens the public and private attractions of each tourist destination, that is, to know the interior spaces of the facilities., such as the geographical area in which it is located. The use of fiber optics is being introduced, which allows information to be transmitted in as much and as little time as possible,in this way it will be done at home using the personal computer without paper or disks, since the system allows you to choose what you want.The tourist attraction will be subject to a set of parameters that guarantee its success, such as: the environment, management of the territory, building volumes, citizen security, accessibility and safe and rapid circulation, health services, public and private use, information on events taking place in the tourist destination, staff levels, quality of architecture adapted to the environment, Promotion of typical products will allow the PRIVATE INITIATIVE to invest in areas that offer adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.Since the system allows you to choose what you want, the tourist attraction will be subject to a set of parameters that guarantee its success, such as: the environment, spatial planning, building volumes, citizen security, accessibility and safe circulation and rapid, health services, public and private use, information on events held in the tourist destination, staff levels, quality of architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.Since the system allows you to choose what you want, the tourist attraction will be subject to a set of parameters that guarantee its success, such as: the environment, spatial planning, building volumes, citizen security, accessibility and safe circulation and rapid, health services, public and private use, information on events held in the tourist destination, staff levels, quality of architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.the environment, spatial planning, building volumes, citizen security, accessibility and safe and rapid circulation, health services, public and private use, information on events taking place in the tourist destination, staff levels, quality of the architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.the environment, spatial planning, building volumes, citizen security, accessibility and safe and rapid circulation, health services, public and private use, information on events taking place in the tourist destination, staff levels, quality of the architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.quality of the architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.quality of the architecture adapted to the environment, promotion of typical products, will allow the PRIVATE INITIATIVE to invest in areas that offer an adequate GEOGRAPHICAL POTENTIAL, reflecting as a counterpart a decrease in poverty levels at the local and national level.
Revolutions Peru SAC, is a company corresponding to a closed corporation that has more than 30 years of experience in the field of casinos and hotels both in the United States (Nevada, Las Vega, etc., and in other parts of the world).
The business vision corresponds to satisfying a latent need in the Peruvian coast for both inbound tourism and domestic tourism within the framework of TQM or Total Quality Management.
1.2 AIMS
Considering the importance of the tourism sector within the development of the countries and especially the tourism potential of Peru and the promotion that the government has been providing to the sector, the fundamental objective of this study is to establish the feasibility of executing the LA HUACA Project , Resort Hotel * Spa & Casino, regarding its conception, location, current and potential market.
The main product is a 5-Star Hotel, with all the equipment it needs, such as: 5-Fork Restaurants, Pools, Sports Infrastructure, Recreation, Casino, Parking, etc. In addition to this and following international tourism trends, it is planned to provide other products taking advantage of comparative advantages with other countries, such as in the field of cosmetic surgery that allows the implementation of a Beauty Clinic and an International SPA.
The ancestral culture of our country can be shown through a site museum which will be very attractive to tourists; Likewise, the preparation of our flagship product - Pisco - can be shown to all visitors through the implementation of a distillery.
II MARKET STUDY
2.1 GEOGRAPHICAL AREA OF THE MARKET STUDY
The geographical scope of the Market Study will basically be oriented towards tourists coming from abroad and local tourism from socio-economic classes A and B and by residents who spend the summer in the Asia district.
2.2 DESCRIPTION OF THE MAIN AND SECONDARY SERVICES
The services that will be provided to national and international tourists will be first class "A" for which it will have professional, technical and properly trained service personnel, an infrastructure that guarantees through their spaces the comfort of accommodation, recreation, entertainment and sports that meet your expectations, safety and good treatment; Likewise, areas for conferences, symposia will be offered to national and foreign companies, health and body beauty treatment, stress treatment.
The complex will have a private transportation service for tourists, on a daily basis, with pre-established schedules, between Lima - Asia - Lima.
- MAIN AND SECONDARY ENTRY: Located in front of the South Pan-American Highway, access to be made through an auxiliary track, integrating the Complex with Exit and Entry Controls for both the Casino Area, Hotel, Restaurants, and the Plastic Surgery Clinic and Beauty, in which are located security areas that will verify, Vehicle License Plates and Identity of transport personnel in a computerized form. PARKING: Built by two areas with a minimum capacity for 500 vehicles and parking for tourist transport buses with their waiting and landing area. ROADS OF VEHICLE CIRCULATION: Wide and paved roads that guarantee rapid circulation and evacuation, duly marked. PEDESTRIAN ROADS:For internal pedestrian circulation finished in high-traffic, semi-rustic ceramics, which separate the vehicular traffic lanes from the recreational and service areas, which guarantees the safety of the occupants. MAIN ENTRY 1: Access to CASINO area, RESTAURANT, 5 STAR HOTEL AND LARGE CENTRAL TERRACE AND SHOPPING CENTER. MAIN ENTRY 2: with direct access to the SITE MUSEUM area, THE AMPHITHEATER, the international SPA area and the AESTHETICS AND BEAUTY TREATMENT CLINIC. SITE MUSEUM: Which will be open not only to its guests but to all Schools and Population in general, free of charge. INTERNATIONAL SPA:In which reception, BEAUTY TREATMENT, aesthetics and body will be located. CLINIC for plastic surgery and rehabilitation, RELAXATION and DISTRACTION AND ENTERTAINMENT AREA. This SPA will provide these services with infrastructure and specialized personnel which will attract national and foreign tourists, the costs that will be charged for these services will be lower than those of their origin.The stay of recovery and recreation will have the Category of a 5 Star Hotel with 200 rooms, of which 60 will be Suites, with all its services in accordance with current regulations for Hotels.
5 STAR HOTEL: It will be the only one in Peru, in which its main Lobby will itinerantly show all the Cultures of Peru, with the support of all the Museums, both state and private.
THE URBAN PLANNING AND ARCHITECTURAL MANAGEMENT UNIT of the entire project will be a reflection of our cultural identity.
CASINO: Developed in an area of 1,400 m2 with 250 slot machines, 14 Gaming tables, Bar, Dance Floor, with characteristics similar to those of Las Vegas, with infrastructure against fire, evacuation and security through video cameras, sensors smoke and fire, emergency lights and adequate care for each area of distraction in accordance with provisions and Rules of CONACTRA and CIVIL DEFENSE.
- The casino will have reception, waiting areas, ladies and gents restrooms, cashier, counting and vault area, video and security room, administration, accounting, slot area, area for International Games tables, Black Jack, Poker, Baccarat, Roulette, Craps and others, Stage, Dance Floor, Bar, Simul Casting (all sports, national and international, such as Soccer, Basketball, Tennis, Box, etc.), Horse Racing, Dogs, etc. Service personnel area, be, dining room, rest, dressing rooms, bathrooms, nursery. Musical, national and foreign cultural events that will be scheduled weekly throughout the year.
The attention in the casino will be first class, in terms of infrastructure, personnel, furniture and betting.
- RESTAURANT CINCO TENEDORES: With main and service income, reception, telephone services, SH for men and women, waiting, bar, dining room, kitchen, trade, warehouse, general warehouse, cold rooms for vegetables, meat, dairy and fish, dining room, SH changing rooms for service personnel, complementary services for hot and cold water, gas, TV music, air conditioning, dishes and first class furniture. The food to be served will be international. TOURIST RESTAURANT: With waiting area, dining room, kitchen and conservation, preparation of typical Peruvian meals.
These two Restaurants will provide attention and service to national and foreign tourists and to the residents of the province, led by highly experienced chefs, with the intervention of dietitians, as the case may be.
- HOTEL FIVE (5) STARS: This infrastructure will comply with the regulations of the National Construction Regulations, it will have the following environments:
Main and Service Entrance, hall, reception, luggage deposit, general deposit, custody of values, administration, offices, bathrooms, waiting, lounge, bar, cafeteria, 200 double rooms for accommodation, of which 60 will be suites, Business among others.
It will also have the services of telephone, Internet, Fax, Tele music, Tele cable, Air conditioning, heating, alarm, detector and fire extinguisher, cold water, hot water, bathrooms, etc., will be first class
It will also have areas for maintenance and washing and ironing services, Suites, Bungaloes with bar, grill, terraces, BQ services, games for children and adults, adult and children heated pools, large central terrace.
- CONVENTION CENTER: Entrance, waiting, ladies and gentlemen's toilet services, reading room, kitchenet deposits, meeting room, hall, exhibitor room, SH, central hall, projection and audio room, warehouse, secretarial area, offices, translations, audiovisual equipment, Internet services, fax, telephony, Tv / Cable, journalists room and conferences. SHOPPING CENTER: Consisting of areas of external and internal circulation, waiting, 30 stores between 10 to 100 m2 of area with SH for men and women, cleaning service.
Products and services manufactured in Peru, such as Jewelry, Alpaca, Handicrafts, Pisco, etc., will be marketed in these stores.
- BATHROOMS AND DRESSING ROOMS: For guests, to the great Central Zone in case of outdoor events or use of swimming pools. SPORTS AREA: As part of the entertainment and sports practice , it will have two tennis courts, two fronton courts, a multipurpose court, a squash court, a play area (fulbito, ping pong, recreational games for young people, etc.). AMPHITHEATER: Pedestrian Entry Area, administration office, waiting room, Lounge, Kitchenet, changing rooms and SH for ladies and gentlemen.
Area for Cultural, Musical, Sports Events.
- MAINTENANCE AREA AND OTHERS: Area where workshops and personnel will be located that will guarantee the maintenance and optimal operation of the entire complex, likewise, Water Treatment Plants, Drain, Electric Sub Station, Emergency Generator Group, Reception Plant will be located. Gas, Waste Evacuation after Ecological Treatment of the waste through dehydrators, compactors, separators, etc., Fire Protection System, etc. OWN WELL: For Irrigated Water for Gardens and Services. DRINKING WATER: Own treatment plant and / or acquisition thereof of the drinking water service of the Municipality of Asia. DRAIN: Wastewater Treatment Plant. PRIVATE BEACH: The Complex will have a Private Beach for its Users, which will have the following services:
- Private transportation from the Complex - Beach - Complex, at times that are required.
Comprehensive Security, Parking, Bar, Restaurant, SH Ladies and Gentlemen; Saltwater Pool, Umbrellas Area, Lifeguards, sports and complementary Services
2.3 STUDY OF POTENTIAL DEMAND
The following aspects to be mentioned potentially constitute a great demand for adequate infrastructure, which offers all the comforts and competitive innovations according to the international market, both for the local tourist and for the foreign tourist
- Greater movement of the population. People usually travel for study reasons, for family reasons and also for the pleasure of traveling. There is more time for rest. Work weeks are shorter and holidays longer. The work week has been reduced considerably since the turn of the century, from fifty or sixty hours to less than forty. Flexible time programs allow for a three or four day work week. In Europe, many governments force all workers to enjoy paid vacations, fewer families and changing roles. In Europe and North America, the birth rate has decreased sharply, and this allows more free time outside of family responsibilities.Equality between the sexes and the change in the composition of the family and the role to be fulfilled by its members allow it to travel more. It increases the divorce rate and the number of single people. People who live alone have more free time than couples; In addition, many want to interact through travel. Less living space. As a consequence of the high cost of building your own house, there is an increase in the number of apartments and bungalows. Smaller living spaces increase the need to 'get away from it all'. Greater availability of credit through credit cards and bank loans. 'Travel now and pay later' encourages travel. Increased government security programs.Why save for the future if you have disability pensions, old-age pensions and social security! In the Netherlands, 15 percent of people belonging to the group of individuals of working age receive equivalent disability payments 80 percent of what they would earn by working. Higher education. With many millions more people attending colleges and universities, there is a tendency to think more internationally and pay more interest to foreign cultures. Television and film expand the perspective of travel. The world comes to our homes through television: a romance in Vienna, an international intrigue in Paris, a documentary about a distant land, etc.They can awaken interest in places that until then had not been considered as travel destinations.
2.4 ANALYSIS OF THE HISTORICAL BEHAVIOR OF THE DEMAND
In the previous table you can see the progressive trend of increased tourism in Peru, in 1996 551,938 tourists visited us, while in 2003 we reached the figure of 1'027.90, that is, tourism increased between In those years, approximately 86%, additionally, we can comment that this growth, although it is progressive, at the same time is sustained, since in this study period no traumatic falls have been observed that indicate instability or increases caused by uncontrolled factors.
This increase in tourism, definitely translates into a greater demand for Lodgings, Hotels, Hostels, etc., therefore the offer of these services must continue to grow, taking into account the occupancy and installed capacity indices that we will study later.
2.5 INDICES OF GROWTH AND PROJECTION OF DEMAND
The annual average growth of tourism from abroad in the last 8 years is approximately 9.61%, which indicates that there is a greater interest in visiting Peru, due to factors that we will explain later.
In order to project the annual growth of tourism from abroad for the next 5 years, we will prepare the following table:
Assuming that only 10% of the total projected visitors stay in 5-star hotels, we have the following table:
If the average length of stay is 7 days, we will have the following projected occupancy chart:
Our Project has a capacity of 200 rooms and considering an occupancy of 100%, that is to say that it is occupied 365 days a year, we will have a projected occupancy of 73,000, which would represent the following percentage of market share:
Considering each and every one of the comparative advantages of our Project versus the competition, we estimate that the percentage projected as market share is quite reasonable.
However, as of the date of the study, there is an installed capacity of 3,337 rooms of a 5-star hotel, which multiplied by 365 days of the year, we have a maximum occupancy of 1,218,005, an occupancy that only in 2009 would be satisfied.
If the supply versus the projected demand remains constant, we would have the following occupancy percentage:
2.6 EXPECTATIONS OF GROWTH
With the provision of rules, laws and regulations, the Peruvian State is promoting tourism in our country, for which it has formulated and approved a set of laws that favor tourism.
| Law for the Development of Tourist Activity (Law 26961, 05.29.98): Contains the legal framework for the development and regulation of tourist activity, the basic principles of tourist activity and the objectives of state policy, declaring MITINCI as the governing body at the national level competent in tourism matters.
Regulation of the Law for the Development of Tourist Activity (Supreme Decree No. 002-2000-ITINCI, 27.01.2000. It is the regulation of Law No. 26961, 03.06.98. It contains general provisions, objectives, guidelines for coordination with others organizations, for the Tourism Advisory Committee, Technical Committee for the Coordination of the Tourist Use of the Cultural and Natural Heritage of the Nation, with providers of tourist services and details on tourist facilitation. Supreme Decree on modifications of article 12 of the Regulation of the Law for the Development of Tourist Activity (Supreme Decree No. 026-2000-ITINCI. 16.08.2000) Modifies Article 12 of Regulation of Law No. 26961 - Law for the Development of Tourist Activity, approved by Supreme Decree No. 002-2000-ITINCI, on Regional Advisory Committees Law on Modifications of Tax Provisions for the Development of Tourist Activity (Law 26962, 03.06.98):This Law extends the validity period of the exemption from the general sales tax on lodging and food services in favor of tour operators domiciled in the country, who transfer said services in favor of tour operators abroad to be used by persons not domiciled in the country, valid until December 31 of the year 2,003. Likewise, it exempts from property tax and the Extraordinary Tax on Net Assets to service companies of lodging establishments that start or expand (the latter to be defined through a decree) their operations before December 31, 2003. These companies may also depreciate, for Income Tax purposes, at a rate of 10% per year the properties they own that are affected by the production of taxable income. |
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| TOURISM ADVISORY COMMITTEE | |
| Regulations of the Tourism Advisory Committee (Ministerial Resolution No. 155-98-MITINCI / DM) The Tourism Advisory Committee is a coordinating body between the Public Sector and MINCETUR, its agreements and conclusions have the nature of recommendations and therefore do not bind to him in matters that are his responsibility. |
2.7 STUDY OF THE CURRENT OFFER COMPETITION.
For purposes of establishing direct competition for our Project, we have taken location criteria, similarities in terms of the services they offer and the category of establishments.
HOTEL LAS DUNAS *** Stars
In the first place we have the Hotel Las Dunas Located in the city of Ica, 285 km south of Lima, in the town of La Angostura, surrounded by Dunes, with a capacity of 106 rooms, divided into single, double, suite and chalet.
It has Restaurants, Cafes and Bars, Sauna and Gymnasium, two Pools and Water Slide, Conference Rooms, Tennis Courts, Volleyball and Fronton, Sanboard and Skateboard, Golf, Horses and casino.
HOTEL PARACAS *** Stars
Another Hotel identified as a direct competitor is the Hotel Paracas, which is located in front of the sea in the town of Paracas, province of Pisco, about 250 km south of Lima, it has a capacity of 105 rooms, divided into single rooms, doubles, Bungalow, Junior Suite, Senior Suite and Casa Capricho.
The infrastructure that it has for the attention of tourists has a Restaurant, Cafeteria, bar., Room Service, TV, Fax, Telephone, 3 Pools, Golfito, Kayac, Aquatic Sky, Volleyball and Fronton, Conference Room and Deck Bar Ballestas. Additionally, they prepare aerial visits to observe the Nazca lines and provide boat services to visit the Ballestas Islands.
HOTEL OCUCAJE *** Stars
We have identified the Ocucaje Hotel as possible competition for some of the services it provides, however it is clear that it is one more hotel to share with the family. The Hotel is located in the Valley of the same name, in the province of Ica 30 minutes from the center of this city and about 350 km south of Lima. It has an installed capacity of 55 rooms, divided into single and double, triple and quadruple rooms.
It offers its visitors 3 dining rooms, 2 swimming pools and a slide, conference room, tennis and fronton courts, games for children, walks in the countryside, bicycles, horseback riding and an excursion to the on-site wine cellar.
HOTEL EL MOSSONE *** Etrellas
This Hotel is very well located in the Oasis of La Huacachina in the city and department of Ica, although it is a small hotel compared to the rest of the competition, due to its location and style it makes it very attractive. It has 53 rooms divided into single and double rooms, internal rooms and external rooms.
Among the services they offer, there is a restaurant with a view of the Huacachina Lagoon, an English Bar, a swimming pool, a minibar, a safe, a telephone, a TV and a conference room.
HOTEL EL PUEBLO ***** Stars
This Hotel, unlike the rest, is located east of the city of Lima, about 20 minutes away, in the town of Santa Clara, in the Ate district, it is the one with the largest installed capacity, since it has 244 rooms, divided in Standard rooms, Standard suite, deluxe suite, panoramic bungalow, Standard bungalow, deluxe bungalow, royal bungalow and imperial bungalow.
It offers its guests 3 swimming pools, a slide, children's games, restaurants, horseback riding, volleyball and tennis courts, a disco, karaoke and bowling.
The average employability of the last three years in the departments of Lima and Ica, localities where we have located our direct competition is in the order of 80%, according to the figures shown on its website by MINCETUR (Ministry of Foreign Trade and Tourism).
The commercialization of the Hotels is mainly done through Travel Agencies, Web Page, magazines, advertisements, promotions, Strategic Alliances, references and recommendations, among others. These forms of marketing are applied by all hoteliers, and this can differentiate one from the other depending on the quality and opportunity of their Alliances.
Identification of the main 5-star hotels, location, installed capacity, occupability, growth possibilities, new projects currently underway, forms of commercialization, rates and costs, others such as technology and organization.
2.8 MARKET ANALYSIS FOR THE PROJECT
FORECAST OF UNSATISFIED DEMAND
In point 2.2 in which we describe the main and secondary services of the project, we mention a series of services that the Hotels identified as direct competition do not offer and in some cases will not offer due to limitations in terms of space and location, in that sense, we plan to fully satisfy all our clients - foreign and local tourists from the A and B segment with services at the level of the most important hotels in the world, additionally we must emphasize that our hotel will be the only 5-star hotel located in the south of Chico from Lima.
DEMAND VARIATION FORECAST
According to the figures previously analyzed and the projections of demand made in this study, we estimate that the variation in demand will continue to rise over the coming years, until stabilization is achieved as a result of the balance between supply and demand, unless there are factors Uncontrollable endogens or exogens that affect this projection.
The factors of political, economic and social stability and the adequate legal framework, international agreements and the good work that PROMPERU has been carrying out at the international level definitively strengthen our projection.
ANALYSIS OF RULES, LAWS, AGREEMENTS AND INCENTIVES
| ESTABLISHMENTS AND LODGING | |
| Regulation of lodging establishments Supreme Decree No. 029-2004-MINCETUR, Establishes the provisions for the classification, categorization, operation and supervision of lodging establishments; likewise, it establishes the competent bodies in this matter, as well as, the obligation to all those who initiate operations to present the Sworn Declaration of compliance with the rules relating to the minimum conditions of service they provide. It establishes the infrastructure, equipment and services requirements for the class of Hotel, Apart-Hotel, Hostel, Resort, Ecolodge and Hostel, categories from 1 to 5 stars.
Regulations for Qualifiers of Lodging Establishments (Ministerial Resolution No. 151-2001-ITINCI / DM, 07.30.2001) This Regulation defines the functions, regulates the evaluation procedure and establishes the sanctions that will be applied to the people designated as Qualifiers of Accommodation Establishments by MINCETUR. List of Qualifiers of Accommodation Establishments classified and categorized by MINCETUR. |
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| ACCOMMODATION IN PRIVATE HOUSES AND EDUCATIONAL CENTERS | |
| Regulation of private houses and educational centers (DS 010-95-ITINCI, 04.05.95): Establishes the procedure for the authorization and registration of private houses, universities or higher institutes, with adequate infrastructure to offer accommodation service in the event that it does not exist tourist services infrastructure or it is deficient. It does not apply to the Lima and Constitutional provinces of El Callao.
Requirements to be met by establishments that provide accommodation services (Ministerial Resolution No. 0011-95-MITINCI / VMTINCI / DNT DEL 09.05.1995) This device establishes the minimum requirements that private houses, universities and higher institutes must meet to provide the hosting service. |
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| TRAVEL AGENCY | |
| Regulation of Travel and Tourism Agencies Supreme Decree No. 026-2004-MINCETUR, establishes the requirements and procedures to authorize the provision of the Travel and Tourism Agency service, defines the concept of travel and tourism agencies, guarantees the operation in the market for only travel and tourism agencies that meet adequate conditions for the provision of the service. It establishes the Classification as: Retail, Wholesale and Tourism Operator, and specifies the obligation to present an Affidavit for the fulfillment of minimum requirements to the Regional Governments.
By virtue of the Memorandum of Understanding signed with the People's Republic of China, the Ministry of Foreign Trade and Tourism will carry out the process of qualification and registration of the Travel and Tourism Agencies authorized to facilitate the trips of Chinese organized tourist groups to Peru. - List of authorized Travel and Tourism Agencies that have submitted the documentation according to the Call |
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| RESTAURANTS | |
| Restaurants Regulation Supreme Decree No. 025-2004-MINCETUR, establishes the requirements and procedures to authorize the provision of the Restaurant service, as well as, the Obligation to all those who initiate operations to present the Sworn Declaration of compliance with the regulations related to the conditions of the service they provide. Specifies concepts referred to in the category of Restaurants, establishes the infrastructure, equipment and services requirements for the categories of 1 to 5 holders and the Tourist qualification. It establishes the obligation for all restaurants to present the Annual Economic Survey.
Provisions on Establishments that sell Food and Drinks (RM Nº 081-94-ITINCI of 08/12/94) Ministerial Resolution that states that establishments that sell food and beverages include in their price lists the IGV and the consumption surcharge. |
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| MOUNTAIN GUIDES | |
| Mountain Guide Regulation, Supreme Decree No. 028-2004-MINCETUR, establishes the functions and rules for the accreditation and supervision procedure for the provision of Mountain Guide services at the national level. | |
| MINING-MEDICINAL WATERS | |
| Mining-Medicinal Water Sources Regulation (DS 05-94-ITINCI, 04.27.94): Establishes that all medicinal mineral water sources belong to the State, whatever the condition of ownership of the land on which they are located, whether by natural outcrop, by prospecting, by discovery or by any other cause and that the MITINCI grants its use in concession for exploitation and execution of works. Likewise, the norm specifies the classification criteria of the source and the concessionaire, the requirements to grant the concession and the sanctions.
Modify the Mining Medicinal Waters Regulation (Supreme Decree No. 14-95-ITINCI of 05.26.95) Supreme Decree on modifications to Article No. 11 of the Mining Medicinal Waters Regulation for tourism purposes. |
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| TOURIST FACILITATION | |
| Temporary Internment of Vehicles for Tourist Purposes (DS No. 015-87-ICTI / TUR of 06.12.87) This device approves the Regulation of Temporary Internment of Vehicles for tourist purposes, owned by tourists. | |
| DECLARATION OF EVENTS OF TOURIST INTEREST | |
| Declaration of Events of Tourist Interest (Vice-Ministerial Resolution No. 023-93-MITINCI / VMTINCI OF 08/20/93) Approves Directive that establishes the criteria and procedures for the classification of activities and / or events of tourist interest that are carried out in the national territory, being able to be of national or international character. | |
| STANDARDS UPDATE: PROJECTS UNDER EVALUATION | |
Preliminary draft of the Regulations for Rural Accommodation Establishments
The purpose of this Law is to promote, encourage and regulate the sustainable development of tourist activity in the country. Its application is mandatory throughout the national territory and at the three levels of Government: National, Regional and Local. |
ADVANTAGES AND DISADVANTAGES OF THE PROJECT REGARDING COMPETITION
Regarding the advantages of our Project we can mention among the most important:
- Excellent location, just one hour from Lima The best highway in the country It will have an infrastructure that will far exceed the competition By being located in the Asia District it will be available to our local target market, that is, the socio-economic class AY B. It is located at Less travel time than all our competition. You will have direct access to a private beach. Benign weather in autumn and winter. First Tourist Complex - Recreational and Beauty Treatment, Nationally and Internationally. Integral Project that will promote National Tourism Tourist Project which will coordinate with Prom Peru and Wholesale Travel Agencies, will disseminate the culture, and offer tourist packages within the Southern Circuit of Peru. Foreign currency income to the State, for Tourism. The Casino, Spa, Beauty Clinic,Convention Center and other environments, will have the world characteristics as the best Resort Casino in the US Las Vegas. The Province of Cañete by campaign with Prom Peru and travel agencies will have greater promotion nationally and internationally. It will generate jobs for the population of the province. It will generate income to the Province directly, by selling products of all kinds. Youth will be trained to raise their intellectual level. The creation of a human team, duly implemented by Sistema Contra Fires for the benefit of the District. The Complex will generate income from construction licenses, operation, self-assessment and municipal permits. The Casino, will generate through the SUNAT for taxes, income to the municipal coffers on a daily basis (Law 27153, page.20Art. 60 and its Amendment to Law No. 27796, Article 20, p. 7), both to the Provincial Municipality of Cañete and to the District of Asia. Income from the purchase and purchase of Potable Water from the Municipality of ASIA.
On the other hand, it is necessary to analyze what could be the disadvantages of our Project:
- In times of autumn and winter the influx of local public to the district of Asia drops dramatically. It would be further away than our competition from the tourist attractions of the south, such as the Nazca Lines and the Paracas Nature Reserve. It does not have permanent sun throughout the year
As it is to be seen, the advantages of our project far outweigh the disadvantages, which are actually feasible to overcome, such as the fact that it does not have permanent sun all year round, the tourist who comes from abroad, call them from the continents Europeans, Asians and part of North America, their climates are not exactly warm and therefore the thermal sensation that they would perceive in the Hotel La Huaca, in times of autumn and winter, would satisfy their climatic expectations.
Although the Project would be located further away than the competition of natural tourist attractions, this is relative, as long as adequate and attractive tourist packages are prepared, making Strategic Alliances with the companies that provide these services, such as with the Aero Condor Company to fly over the Nazca lines, in the same way it can be done with the companies that provide adventure tourism services in the Lunahuana District, to perform canoeing, paragliding, etc.
For the local tourist so that this does not stray during the autumn and winter seasons, programs must be prepared in addition to those already mentioned that include promotions in all the services provided by the Hotel, artistic shows and others.
CONCLUSIONS OF THE MARKET STUDY
The market study presents positive expectations due to the gap in unmet demand analyzed in the previous tables.
It is concluded that there is a large unmet demand, which is currently not being covered, and that presents a profitable investment alternative.
III SIZE AND LOCATION
1- SIZE
As can be seen from all the statistical data and the charts developed in the preceding market study, the size of our project in relation to both the domestic and foreign markets, as well as the cost of investment and its profitability, It will depend solely on the economic capacity of the investors who own the Project, given that in principle there is a current and projected demand that without the implementation of our project is quite encouraging. Considering that they will work 365 days a year at an average occupancy of 80%.
The size will also refer to the number of main and secondary services that will be provided, taking into account legal factors such as Supreme Decree No. 029-2004-MINCETUR, which establishes the provisions for the classification, categorization, operation and supervision of lodging establishments., the National Construction Regulations.
2- LOCATION AND LOCATION
When choosing a place of vacation, rest, recreation, distraction, seeking the sun, recovery of health, search for a beach, that is accessible, safe, without contamination, the Urban Management Unit has chosen the district of Asia Km. 97.8 (now Km 97.2 according to a new measurement by the Ministry of Transportation) for which it acquired a land of 40,182 m2 in front of the Pan-American Highway South, (right side in the North South direction) made up of lots 2-A-1 Sub Lot 1-B, Lot 3-A-1 Sub Lot 1-B, and Lot N ° 1, Coayllo, even topography terrain formed by clay and sand, with good levels of sun in the summer season and temperate climate in the autumn and winter seasons.
On the other hand, we must indicate that our Project, due to its location, will have all the logistical facilities, given that the main front of the land, as indicated above, adjoins Km. 97.2 of the Panamericana Sur, just one hour from Lima. There is feasibility of Electric Power, Gas and Water services.
The benefits of the Project are obvious and they are very well defined in the detail of the advantages of the Project and finally gathering the conclusion of the Study of Environmental Impact of the zone of influence of the Project this to the letter says the following:
"FINAL CONCLUSION.
AFTER THE RESPECTIVE ANALYSIS WE ARRIVED TO THE CONCLUSION THAT THE PRESENT PROJECT DOES NOT EXERCISE ANY ENVIRONMENTAL, ECOLOGICAL, ANTHROPOLOGICAL IMPACT, IN THE LA HUACA STUDY AND EXECUTION AREA ”
IV CHARACTERISTICS OF THE PROJECT
1- Land
The land lots have the following characteristics:
- Lot of land 2-A-1 Sub Lot 1-B, registered in Electronic Part No. 21017844 of the Public Records Office of Cañete, with an area of 3,536.00 m2, enclosed within the following boundaries and perimeter measurements
- On the Front, 104.00 ml straight line, adjoins the bottom of Lot 1. On the Right, entering, 34.00 ml. Straight line, adjoins the left boundary of Lot 3-A-1, Sub Lot B. On the Left, entering, straight 34.00 ml., adjoins land owned by third parties. By the Fund, straight 104.00 ml., adjoins land owned by Cayma Campo SA
- On the Front, 87.00 ml straight line, adjoins the bottom of Lot 1. On the Right, entering, 34.00 ml. Straight line, adjoins the left edge of the Entrance Path to Cayma Campo, owned by third parties. entering, straight 34.00 ml., adjoins the right boundary of lot 2-A-1 Sub Lot 1-B. By the Fund, straight 87.00 ml., adjoins land owned by Cayma Campo SA
- On the Front, a 269.50 ml straight line, adjoins the Panamericana Sur Low Speed Road, from North to South. On the Right, entering, a 125.00 ml straight line, adjoins the left edge of the Entrance Road to Cayma Campo, owned by third parties. On the Left, entering, straight line of 125.00 ml., it borders with land owned by third parties. By the Fund, straight line of 269.50 ml., it borders with land owned by third parties and with the front of Lots 2 -A-1 and 3-A-1 Sub Lot aB.
The mentioned Lots are Accumulating to form a single Real Estate Unit that allows us to develop the Mega project, taking into account that the three lots belong to Revolutions Peru SAC; This accumulation would make up the new lot, with the following characteristics:
- New Lot of Accumulated land, with an area of 40,181.50 m2. enclosed within the following boundaries and perimeter measurements
- On the Front, a 269.50 ml straight line, adjoins the Panamericana Sur Low Speed Route, from North to South. On the Right, entering, a 159.00 ml. Straight line, adjoins the left edge of the Entrance Road to Cayma Campo, property of third parties. On the Left, entering, straight line of 125.00 ml., it borders with land owned by third parties. On the Fund, broken line of three sections, which from left to right measure 78.50 ml., the second turns to the left with 34.00 ml. and the third one turns to the right with a 191.00 ml. straight line, adjoins third party property and the front of Lots 2-A-1 and 3-A-1 Sub Lot aB.
2- Internal Distribution
In accordance with Article 42 of Supreme Decree 027-2003-Housing, dated October 6, 2003, for the Regulation of Territorial Conditioning and Urban Development, a Specific Plan is required, and being that already in the Urban Development Plan of the Province of Cañete, the area involved is already destined for the UUT Urban Tourist Use Zone, it is not necessary, in this case, to formulate the Specific Plan.
The interior distribution of the Project can be seen in the attached Plan, in which you can see:
- ParkingTerracesGreen areasGreat poolTennis courtMulti-use pediment courtCasinoSpa aesthetic clinicHotel lobby - servicesTourist restaurantRestaurant 5 forksConvention centerCommercial centerPool dressing room SS hh sports areaAmphitheaterMaintenance areaBar grillSuitesWaterfallEmblem La HuacaSite of site
The construction of this important Project will be carried out with conventional materials, that is, brick, cement and steel, adobe and dry wall will also be used, the pipes of the facilities will be embedded, the parking will be asphalt, will have adequate exterior lighting and with all the comforts and equipment necessary to provide excellent service.
3- Civil Works
Civil works will be carried out according to the investment schedule established and attached to this project.
4- Investment and / or cost of the project
The total investment of the project amounts to US $ 20,622,129.24, including a cost per impression of US $ 883,840.00.
The investment structure and schedule is attached to this project.
5- Profitability
The economic profitability of the Project is visualized in the table of economic flows with an opportunity cost of capital equivalent to the PRIME RATE of 9.85%, determining a NPV of $ 3,785,379 for a horizon of 10 years of financial flows.
Likewise, an EIRR of 20.1% per year is obtained for the same evaluation period of the Project.
V CONCLUSIONS AND GENERAL RECOMMENDATIONS
- The market study presents a large unsatisfied demand that the project can cover. The most suitable location is the Asia District at 8 km. South of Lima. The size of the project does not present any restriction on the part of the investors Revolution Peru SAC. The financial flows for a horizon of 10 years do not present liquidity restrictions and register profit in all the years. The profitability of the project is technically demonstrated with an EIRR above the opportunity cost of capital.
RECOMMENDATIONS
- It is recommended to take the decision to raise this project to levels of execution within the deadlines and according to the schedule established therein.
VI ANNEXES
The calculations described in this project are attached.
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