Company and Product Description
It is a colonial type hotel located in the Municipality of Amecameca, in the first section of the Christmas trees, with an extension of 300 m 2 it will be divided into the following sections:
Ground floor: Parking, reception and cafeteria.
1st floor. Simple bedrooms.
2nd floor double bedrooms. The service will be 24 hours.
Employees.
- 2 receptionists6 housekeepers2 cooks3 waitresses1 box1 paletera2 buttons
The hotel will provide the cafeteria service, which consists of:
- Give variety of coffees: American, cappucino, moccacino, express.Variety of desserts: chocolate cake, 3 milk cake, cheese pie,
cake wrapped.
- Paletería: Popsicles, ice creams and oranges with snow.
The cafeteria's service hours will be:
- Monday - Thursday from 10:00 a.m. to 8:00 p.m. Friday, Saturday and Sunday from 8:00 a.m. to 11:00 p.m.
Historical background and current economic importance of the product.
Composition and uses of the product. The composition of coffee, ice cream, desserts is missing.
The hotel will provide 24-hour lodging service, with the following characteristics:
- Colonial atmosphere Forest view Totally away from the city Comfort in its facilities Quality in service, treating the client as he deserves
The rooms are distributed as follows.
- 1 bedroom 1 full bathroom 1 balcony with forest view The furniture is in colonial style, base, cover, dressing table, bureau, armchair, rugs, curtains, cushions, bedspreads, sheets, vases, lamps, pictures, chairs.
The bathroom will be distributed:
- Sink, mirror, toilet, shower, lamps, toilet paper, soap, towels.
The terrace will have:
- 2 floors1 lamp1 table1 flower vase2 chairs
The cafeteria will have the following characteristics:
- The kitchen will consist of: 2 refrigerator, office table (which will contain the cakes, they will be sold in slices), 1 table with coffee makers. The cafeteria will have a capacity of 60 people, with round tables for 4 people, with a vase, tablecloth The cafeteria will have a view of the forest.
Below are some of the products that will be offered:
Lounge
Description:
Delicious Chocolate cake soaked in maraschino syrup, filled with chocolate and hazelnut cream, decorated with ganache cream and chocolate balls.
Crunchy
Description:
Delicious vanilla cake, filled with chantilly sherry cream, decorated with almond and cherry nougat.
Spanish
Description:
Delicious walnut cake soaked in rum syrup and cream filling made with walnut, milk chocolate and pastry cream. Decorated with an exquisite chocolate sauce, whole walnut and pieces of dark chocolate.
American coffee
Ingredients 4 tablespoons of ground coffee
1 liter of water
Sugar to taste
Cappuccino coffee
Ingredients
1 cup of strong coffee
1 cup hot milk
cinnamon powder
coffee you come
Ingredients
2 cups of coffee
2 tablespoons of sugar
Whipped milk cream
Chocolate Powder
The parking lot has capacity for 10 cars, with the following characteristics:
- Enough space for any car Security Music.
The reception will have the following characteristics:
- A counter, a computer.
The receiver will have:
- 1 complete room 1 coffee table 1 candy box 1 vase
Legal regulations for the construction of the company and for its operation.
Steps for the constitution of the company:
1.- Constitution of the company before the Ministry of Foreign Relations.
2.- Notice of use of permits for the constitution of the Company.
3.- Public registry of commerce.
Enrollment in the RFC.
4.- Business registration with the IMSS and INFONAVIT and SAR.
5.- Opening statement.
6.- Authorization of the environmental impact.
Flow chart for the Company
BUSINESS OPENING
- WaterLightPhoneDrainageGasRubberTransport
Quality political norms that will be applied in the company.
Official Mexican Standards
Demand characteristics
(The information will be obtained with the application of the questionnaire, direct observation and consumption of the service offered by the competition)
Market Study Questionnaire
Marketing Analysis: Because the product is an intermediate or industrial good.
Where the production is based on the customer's orders that generate Work Orders for the producer, although the commercialization corresponds to the distributor who considers it pertinent to recommend the use of advertising in print media such as Specialized Magazines, in addition to electronic advertising through Industrial Internet and Email Portals.
CONCLUSIONS:
As can be seen from the data provided by the market study, if there is the possibility of satisfying the needs of the market with one, in addition to the fact that, according to the price analysis, it is not convenient to send the product to the maquila since production costs increase and you have to pay for the transportation of the same plus other expenses that mean losses for the company.
With the results of the surveys that are aimed at obtaining information about the reasons why aluminum fencing is preferred, in addition to realizing that there is indeed an unmet potential demand as demand is greater than supply according to data obtained from the primary sources (consumers) and therefore whether it is feasible to carry out and monitor the preliminary project.
Industrial Engineering Works of UPIICSA of the IPN
INTRODUCTION TO INDUSTRIAL ENGINEERING
www.gestiopolis.com/recursos/documentos/fulldocs/ger1/introalaii.htm
| ENGINEERING OF WORK METHODS |
| http://www.monografias.com/trabajos12/ingdemet/ingdemet.shtml |
| WORK MEASUREMENT ENGINEERING |
| http://www.monografias.com/trabajos12/medtrab/medtrab.shtml |
| MEASUREMENT ENGINEERING: STANDARD WEATHER APPLICATIONS |
| http://www.monografias.com/trabajos12/ingdemeti/ingdemeti.shtml |
| METHODS ENGINEERING: ANALYSIS OF PRODUCTION 1 |
| http://www.monografias.com/trabajos12/andeprod/andeprod.shtml |
| METHODS ENGINEERING: ANALYSIS OF PRODUCTION 2 |
| http://www.monografias.com/trabajos12/igmanalis/igmanalis.shtml |
| METHODS ENGINEERING: JOB SAMPLING |
| http://www.monografias.com/trabajos12/immuestr/immuestr.shtml |
STANDARD TIME MANUAL
www.gestiopolis.com/recursos/documentos/fulldocs/ger/mantiemesivan.htm
| PLANT DISTRIBUTION AND MATERIALS HANDLING |
| http://www.monografias.com/trabajos12/distpla/distpla.shtml |
FOUNDATIONS OF THE ECONOMY OF QUALITY SYSTEMS
www.gestiopolis.com/recursos/documentos/fulldocs/fin/fundelacal.htm
WAGE PAYMENTS: WAGE AND INCENTIVES PLAN IN INDUSTRIAL ENGINEERING
www.gestiopolis.com/recursos/documentos/fulldocs/rrhh/pagosal.htm
| QUALITY CONTROL - ITS ORIGINS |
| http://www.monografias.com/trabajos11/primdep/primdep.shtml |
| QUALITY CONTROL - SHEWHART CONTROL GRAPHICS |
| http://www.monografias.com/trabajos12/concalgra/concalgra.shtml |
| MARKET RESEARCH |
| http://www.monografias.com/trabajos11/invmerc/invmerc.shtml |
| PLANNING AND CONTROL OF PRODUCTION - FORECAST |
| http://www.monografias.com/trabajos13/placo/placo.shtml |
| OPERATIONS INVESTIGATION - LINEAR PROGRAMMING |
| http://www.monografias.com/trabajos13/upicsa/upicsa.shtml |
| OPERATIONS INVESTIGATION - SIMPLEX METHOD |
| http://www.monografias.com/trabajos13/icerodos/icerodos.shtml |
OPERATIONS INVESTIGATION - NETWORKS AND PROJECT MANAGEMENT
www.gestiopolis.com/recursos/documentos/fulldocs/ger1/iopertcpm.htm
PLANNING AND CONTROL OF PRODUCTION: BALANCE OF ASSEMBLY LINES: MIXED AND MULTI-MODEL LINES
www.gestiopolis.com/recursos/documentos/fulldocs/ger1/pcplinen.htm
PLANNING AND CONTROL OF PRODUCTION - LINE BALANCING
www.gestiopolis.com/recursos/documentos/fulldocs/ger1/pycdelapro.htm
| COMPUTER ASSISTED MANUFACTURING |
| http://www.monografias.com/trabajos14/manufaccomput/manufaccomput.shtml |
| CHIP START MANUFACTURING PROCESSES |
| http://www.monografias.com/trabajos14/manufact-industr/manufact-industr.shtml |
| INTRODUCTION TO TOOL MACHINES |
| http://www.monografias.com/trabajos14/maq-herTo/maq-herTo.shtml |
| THEORY OF CONSTRAINTS |
| http://www.gestiopolis.com/recursos/documentos/fulldocs/ger1/tociem.htm |
| LEGISLATION AND MECHANISMS FOR INDUSTRIAL PROMOTION |
| http://www.monografias.com/trabajos13/legislac/legislac.shtml |
| THEORY OF THE COMPANY |
| http://www.monografias.com/trabajos12/empre/empre.shtml |
| NON-DESTRUCTIVE TESTING - ULTRASOUND |
| www.gestiopolis.com/recursos/documentos/ fulldocs / ger1 / disultra.htm |
| DIFFICULTIES IN THE QUALITY CERTIFICATION ISO STANDARDS |
| www.gestiopolis.com/recursos/documentos/ fulldocs / ger1 / difiso.htm |
PROJECT EVALUATION: ECONOMIC STUDY AND FINANCIAL EVALUATION (UPIICSA - IPN)
www.gestiopolis.com/recursos2/documentos/fulldocs/fin/evaproivan.htm
Annex 1: Market Study Theory
Market is understood as the area where the forces of supply and demand meet to carry out transactions in goods and services at specific prices. For the analysis of the market four variables are recognized (supply, demand, prices, and marketing).
The research carried out must provide information to support decision-making and must contain the following characteristics:
Information gathering should be systematic
The collection method must be objective and not biased.
The data collected should always be useful information.
The object of the investigation must always have as its final objective to serve as a basis for making decisions.
Market research has a very broad application (on advertising, sales, prices, packaging design and acceptance, market segmentation and potential, etc.). For a new product, similar products already on the market are taken as a reference for the decisions applicable to the evolution of the new product.
Definition of the problem. It implies having a complete knowledge of the problem, if not, the solution approach will be incorrect. It must be taken into account that there is always more than one alternative solution and each alternative produces a specific consequence.
Needs and sources of information. Either primary sources (consists of field research through surveys), or secondary sources (consists of written information on the subject).
Design of statistical data collection and treatment. If surveys are conducted, they should be designed differently from information from secondary sources.
Data processing and analysis. Since the information is available, it will be processed and analyzed for decision-making.
Report. A timely and unbiased report will be made.
For the definition of the product it is necessary to make an exact description of the product and must be accompanied by the corresponding quality standards. If it is a mechanical part, it must be accompanied by a scale drawing with all the components and the corresponding quality standards. In the case of food products, the percentage composition of ingredients and microbiological aspects. In chemical products, the compositional percentage formula and the physicochemical tests to which the product must be submitted to be accepted.
Products can be classified as durable (non-perishable) and non-durable (perishable). Consumer products (either intermediate or final) can be classified as:
For convenience, they are further subdivided into basic (your purchase is planned) and convenience on impulse (your purchase is not planned).
Products that are purchased by comparison, which are subdivided in turn into homogeneous (wines, cans, lubricating oils) and heterogeneous (furniture, cars, houses) where style and presentation matter more than price.
Products that are acquired by specialty, such as medical service, automotive service, and when satisfied, always return.
Unsolicited products with which you never want to have a relationship such as cemeteries, lawyers, hospitals, etc.
THE DEMAND
There are a series of determining factors of the quantities that consumers wish to acquire of each good per unit of time, such as preferences, income or income in that period, the prices of other goods and, above all, the price of the property itself. bine in question. If we consider all values constant except the price of the good, that is, if we apply the condition ceteris paribus, we can speak of the table of demand for good A by a given consumer when we consider the relationship between the quantity demanded and the price of that good
THE OFFER
As in the case of demand, we will point out a set of factors that determine the offer of an individual entrepreneur. These are the technology, the prices of the productive factors (land, work, capital) and the price of the good that one wishes to offer. Under the ceteris paribus condition, we call the supply table the relationship that exists between the price of a good and the quantities that an entrepreneur would like to offer of that good per unit of time. We can obtain the global and market offer by simply adding the quantities that all the producers in that market want to offer for each price.
Information Collection and Primary Sources
How to collect information.
The primary sources are constituted by the user himself, therefore there are three ways to obtain information from him.
1.- Observation method that consists of directly observing the user's behavior; but it does not allow investigating the real reasons for the user's behavior.
2.- Experimentation method that consists of obtaining direct information from the user by applying and observing behavioral changes through cause-effect relationships, controlling the desired variables.
Both methods apply to existing products.
3.- Approach and direct conservation with the user. In this method, the interesting thing is to determine what the user would like to consume and what their supply problems are; however it is the best and most expensive method.
Likewise, the elaboration of a questionnaire to obtain the necessary information from the user must contain certain rules such as:
Just ask the necessary questions.
Only ask simple and direct questions if the person applying and analyzing them is not an expert on the subject.
Never ask "what do you think about…" due to the complexity of the answer.
Never ask personal questions that may bother the interviewee; if they need to be applied more assertively.
Use simple language and never predispose the answer.
Apply simple questions at the beginning and later those that require more effort, at the end the classification questions and personal data.
There are two ways to apply a questionnaire:
Give the interviewee the questionnaire.
Ask questions and write down the interviewee's answers.
In the first form, the questionnaire must be designed in such a way that it is easy to read and understand, it must not cause optical fatigue; Before applying it, make a brief personal presentation accompanied by an explanation of the objectives of the surveys. As well as insisting at the end of the important part of the contribution of the interviewee. Remember that two types of questionnaires are applied in project evaluation: to the final consumer and to the company that markets a similar product.
Sample procedure and determination of sample size.
For our field of application there are two types of samples:
Probabilistics.
Non-probabilistic.
In the first, all the elements in the sample have the same probability of being interviewed; in the second it is not the same. The second is the most used in project evaluation.
For the calculation of the sample size () its properties and the maximum error are considered, therefore the following formula can be applied.
Where: is the standard deviation measured by criterion, reference, or pilot test. is the level of confidence.
is the maximum allowed error, identified as the maximum difference between the sample and population mean. It must be borne in mind that to obtain greater precision, the cost of the survey rises.
Measurement and interpretation.
It is necessary to know the potential demand for new products or current products whose demand is not in the available information sources. For this, information regarding the product such as use, consumption, etc. must be collected. in a representative sample of the population remembering that the study can be local, regional, national or international.
Once all the information is available, the properties of people, objects, events or states are represented by symbols. This process is called measuring the results, and its application does not require specialists, since it is a simple statistical calculation.
There are four scales to measure in the social sciences:
Nominal.- The number of mentions of objects by the respondent is measured among the total respondents.
Ordinal.- The respondent sorts data according to his preference.
Intervals.- It allows knowing the differences between two or more objects.
Proportional.- It has no application in the evaluation of projects and measures weight, volume, length, etc.
It is also important to measure the user's attitude towards any situation with respect to the object of study, for this two questions are needed that reinforce each other by means of coincidence of answers.
To better interpret the study data, several categories must be formed, for which several questions on specific topics must be asked, all the questions in the same category will have similar characteristics in the object sought. The following categories are recommended:
Market perspective in probable sales volume.
Market price perspective.
Ease of market penetration.
Problems of intermediaries with current suppliers of similar products.
Consumption habits in similar user products.
In the end, simple or cross tabulations should be performed synthesizing the information of two or more variables.
Non-probability sampling procedures.
Three types of non-probability sampling are applied for project evaluation:
Sampling of strata or quotas.
Project suitability sampling.
Snowball sampling.
In the first type, the interviewer selects a population stratum according to the convenience of the study objectives, which implies the application of more direct and low-cost questionnaires.
For the second type, they will move to the site where the respondent that interests the researcher is located. And finally, in the snowball sampling, the first respondents are selected at random and the subsequent ones by reference of the first ones.
Bibliography:
www.google.com.mx
www.gestiopolis.com
www.monografias.com
www.ilustrados.com
APPLICATION OF A MARKET STUDY OF A PRODUCT (UPIICSA)
Contributed by: Iván Escalona - [email protected]
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