A Sales Funnel is the ideal tool for your multi-level business, it allows you to create several processes automatically and helps you to take people from the moment they know your brand until they become your clients or affiliates.
How to take people from point "A": They contact your brand to "B": they become affiliates or buy your product.
The sales funnel has 3 stages:
1. Problem Discovery:
The purpose of the first stage is to present your audience with the product or service that covers the problem they may be having.
The idea is to invite these people to visit your proposal by registering on your list to follow up. In order to present your product more widely.
Example:
You no longer have those pants with which they felt great !!!
Check out "Bajadepesoya" helps you lose weight in 30 days !!
Download this guide to tell you how...
two.
This means that after people have seen various alternatives to their problem, they choose the best ones and begin to evaluate which one is best for them.
The strategy at this point; is to talk about the product, the process consists of sending several follow-up letters so that the person can get to know the product better and feel secure in making the decision.
The content of the letters can be:
- Presentation of yourself and your product Send a Post talking about the subject, that is, about what the person needs to solve Deeper content talking about statistical data, demonstrable results and others Success stories Sending a sales letter.
If we continue with the example of losing weight, we could do something like this:
- Presentation of yourself and the product " Bajadepesoya" Send a Post about how to lose weight, routines, best alternatives, care etc… This letter can talk about the different ways to lose weight and why your alternative is the best optionSend several testimonials from people who They already lost weight You talk about your product and you send it directly to the sales letter
3- Sale or conversion stage:
This stage directly invites action, these actions can be:
- Send people to the sales page Make an appointment to discuss business details Visit the physical store
After the previous stage; Your list opens in two: those that buy your product and those that don't
In other words, at this point, two types of strategy are used.
- Those who buy: follow-ups are made to build loyalty and increase the frequency of purchase. Those who do not buy: you keep sending information to help them decide.
Over time, you can clear your list for those people who did not open any email.
Sales Funnels feed on traffic you send directly to create leads and prospect on social media
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Claudia Marcela Ceballos
b2b.marketingfreelance.info
