It is true that e-commerce has existed for many years, all of us have ever bought on Amazon or on any platform, in fact the advantage of web 2.0 is that now we can buy and sell anything electronically, that is, we do not have We go to no store or mall to meet our shopping needs.
It is also true that Facebook, being the leading social network, has become a digital marketing tool where all brands want to have a presence to market their products and services through promotions, exchange of information with their followers, generating an important source of income. and long-term loyalty. It is evident that Facebook has given rise to a new form of e-commerce called f-commerce for a while now.
And what is f-commerce? It is as simple as selling products through Facebook fan pages, which have become virtual stores where you can buy products and services.
It can be said that f-commerce was started by the North American airline Delta, which began selling tickets on its fan page, making way for other brands and stores such as Nine West, Procter & Gamble and Disney that have already joined the wave of selling products through this important social network.
F-commerce has innumerable advantages based on the sociability of this network, since it offers the user usability and experience in a friendly environment that generates trust. On the other hand, it takes advantage of social integration to be able to turn the purchase of products or services into an experience of recommendation or confirmation through the user's network.
Therefore, it is not crazy to say that f-commerce will be in the planning of many brands this year, and that it is going to become one of the great milestones in the development of Facebook and electronic commerce in general.
Thus, there are currently many platforms that offer elements for integration in the form of online stores within Facebook, either based on Flash or in other environments, which offers brands a whole range of possibilities. Free tools have also been developed to create a virtual store on Facebook, for example the « Social Media Shop » created by the SrBurns agency in Spain.
In this way, through f-commerce, Facebook becomes a kind of "mall", where you can find many brands to acquire everything you need, which gives added value that goes beyond being a simple one. Social network only for the exchange of messages or advertising.
Given all of the above, we hope that Venezuelan brands take into account f-commerce as a new model of electronic commerce, given the advantages it has as a virtual sales and transaction platform, based on the positive experiences of users and fans on this network. Social.
And you have had f-commerce experiences? We would like you to tell us to know what you think and what you think about Facebook as a buying and selling platform.
