This article will seek to explain the most important ways that websites have to promote themselves and achieve the greatest number of visitors and users possible.
There are several mechanisms to get visitors and promote a web page, here is a brief explanation of the most common promotion methods.
1. Contents:
The Internet provides information and makes it easier to receive it. Most users in the Internet world look for specialized information on a topic of interest. In this sense, it is not only necessary to create a website to generate visits, it is necessary that its content be useful for the user so that he knows where he can find the information he needs and therefore generate the first type. promotional "utility", if needed and useful the site promotes itself.
2. Navigability:
One way to gain users on the Internet, and promote a site is to generate the greatest possible ease in terms of the site's navigability and ease in obtaining the information, it is necessary in this sense, to classify, index and guide the user of the site through menus, indexes and sections so that the user gets used to the site he visits and finds the information he needs with ease.
3. Open mind.
It has been shown that users prefer open sites and that they share information than closed sites and that they deny additional information from other web pages. When there is an additional resource that can be named, referenced, or recommended, the user will return to the initial source information page and have the notion that they are finding the top status in information.
4. Search engine optimization.
"Search engine optimization" consists of registering the website in directories and search engines with the aim of appearing among the first results provided by said search engines and directories according to certain keywords or topics.
According to recent reports, more than 70% of accesses to commercial websites come from search engines, they are the most important resource in generating stable and quality traffic, and in 90% of searches the user does not go beyond the result 25.
It is therefore important to register the website with as many search engines as possible and to search for preference in the search results.
An interesting page to better understand the topic is:
www.posicionamientoenbuscadores.com
5. Development of Meta Tags.
Meta tags are small criteria or html (language) tags that contain information about the pages of the site. Generally, criteria such as author, page description and keywords are entered.
The criteria based on Meta Tags, make it easier for search engines to identify the characteristics of the web page and improve the positioning of the page in search of a better web location.
Brief explanation:
The use is really simple, just put the following between the labels
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6. Exchange of content and information.
The next way to promote a website will be to search for content and information alliances. It simply consists of associating with other websites or belonging to networks of sites in order to exchange content and rely on continuous improvement of the website by improving key elements such as (information, technology, news, etc.).
7. Exchange of banners.
It consists of generating mutual advertising, exchanging banners on web pages, generally under this modality if an advertisement from another web page appears on my site, an equal volume of advertising will appear on another site for me.
The exchange of banners does not generate income, but it can be an interesting tool for positioning the site through free advertising.
8. Online and offline advertising.
Use common promotional tools both online and offline to generate income. Like all advertising, it consists of identifying a target market and reaching it under promotional and marketing instruments.
An example: If we have a website about motorsports, it is possible to visit the race track where a competition is run and give the information on the website.
Obviously, the different ways of online and offline promotion are relatively expensive, which implies the need to know how to identify very well who we want to reach and under what means.
9. Sponsorship management.
It is looking for a large company, or a brand interested in the traffic or the characteristics of the web page in order for the page to be sponsored, cover its expenses and in exchange for permanent advertising of the company it sponsors.
Sponsorship management is difficult and the market is currently a bit depressed in Latin America, it is an option that you cannot stop looking for and taking advantage of.
10. Payment by mass advertising means other than the Internet.
Finally, if there is sufficient budget and in the search for rapid and high-impact scaling, you can think of using mass media other than the Internet (radio, press and television). Option or luxury that can only be found on the websites of companies with high capital and that seek massive recognition.
"Using the above tools appropriately will make it easier to have a successful, high-growth website."
