Currently the phenomenon of social networksand fast and effective information is an issue of great importance for many companies but above all for people, this is because with the development of new technologies, populations and their members have the opportunity to produce information at all times of such way that people look for a platform or tool that helps them share what they are doing with everyone. Not long ago thinking of transmitting a news item in a few seconds and globally it seemed difficult, however this has become as daily as walking. Unfortunately we also find that much of the information that is generated through these platforms is not always true as it can be manipulated with the intention of obtaining reactions or some other type of information.This is where this research has its starting point, first developing a hypothesis and then making a collection of data which guide us and help us obtain an answer about whether our main idea is real or false. It will also seek to know more about thebehaviors that people adopt when obtaining new information and if this causes any relevance in their daily behavior.
Background
Social networks on the Internet are virtual communities where users interact with people from all over the world with whom they find common interests or tastes. They function as a communication platform that allows you to connect people you know or want to know, it also allows you to centralize resources such as photos and videos, they are easily accessible communities and tend to be managed by the users themselves. In the same way, these mass communication media have not only been used for interaction between people, but companies have discovered that they are excellent sites where they can promote their products without the need to use other types of media that could be more expensive. and less penetrating.In these types of publications we can find novel and modern campaigns that please the viewer and that can even cause a social phenomenon in people.
As we can see from the aforementioned characteristics, social networks can have a great influence on human behavior, this because the information that can be reflected in them may or may not be true, which causes people to manage to manipulate articles to trigger controversies or alter The objective of an informative end note for these reasons seems a relevant topic to investigate since because of this hypotheses can be generated about people's behavior, it would be important to discover what relevance this type of information causes in people and in their environment, could it arise that this type of publication generates conflicts in societies with strong foundations? This type of question seems to be interesting to develop,Also the fact that so much information is well digested by people and what scope they can have in their activities if these articles manage to change daily habits, it would be important to know it since it would show the level of interest of people in an underworld generated by these web pages.
Justification.
Based on the importance that people give to access to information, this research focuses on discovering the behaviors adopted by concurrent users in virtual communities, since through it we will be able to know which factors are most relevant when browsing in Internet and which are the articles or publications with the greatest influence within a social circle since when talking about articles we could refer to any type, therefore it is crucial to know those that generate the greatest impact among users as well as to know why they are so relevant in Second is the fact of analyzing whether or not there are changes in the behavior of the people who had contact with this type of publication.
Overall objective.
Carry out a study on the main behaviors that people associate and develop when reading articles published on social networks.
Specific goal.
- Discover the main reactions that are presented towards articles published on social networks Know if the individual applies or develops what they have learned from articles published on social networks.
Problem Statement.
Do the posts exposed on social networks modify people's behaviors or habits?
Theoretical framework .
Referential and conceptual framework.
Based on the article in the universal newspaper "Social networks produce negative effects on people" in this publication we are questioned about the consequences of the use of social networks and shows us the result of a study of 50 thousand people carried out in Italy where it was measured the well-being of each user when using the internet.
The results of the study tell us about the trust that people showed when listening, seeing and feeling another individual in front of them, this was directly related to well-being, for which the researchers concluded that the use of social networks affects individuals in their loss trustworthy.
"The overall effect of networks on individual well-being is significantly negative", reported researchers Fabio Sabatini from the University of Sapienza in Rome and Francesco Sarracino from the Luxembourg Statec statistical portal.
(Universal, sf)
Social networks in the behavior of students at the University of Granada.
Social networks are currently a medium widely used today by most of the present generations, in this way the research of the authors of the University of Granada can help us to take as an example the behavior of users of social networks and the verification that the use of these tools to acquire and express knowledge is increasing.
In this research we can address how social networks today have become one of the main means of communication and information, the authors are directed only to the higher-level student population for which they do not throw a watershed to be able to have a benchmark on the interaction between articles published in these communities
The research of the University of Granada expresses the following: Today social networks have become one of the main means of communication and information in our society, in this way they are kept informed of what is happening around them and entertained, since they have become a great source of leisure and power. Generally, they are considered as "web-based services that allow their users to interact, share information, coordinate actions and in general, keep in touch" (Orihuela, 2008, p.2).
According to Cachia (2008), it is easier to find a number of articles or publications made by people without having to establish a very established relationship, which many of the times are not supported by reliable or validated sources of information.
In turn, this research addresses the meaning of the relationship and communication between people in social networks is different, because it is easier to select the people we want to address and ignore those who bother us or have no interest, so taking these aspects into account, Nicholas, A. Chritakis and James H. Flowler tell us that they can have a high impact on society and potentially enhance people's ability to transform daily habits. This influence is reflected in people's behavior, among other things, by the contacts or "friends" they have, since this influence that our network exerts on us,It leads us to behave in a way because someone behaves in that way and social networks amplify those horizons, making an epidemic considered correct.
That is why our theme takes as a base or reference the research carried out at the Granada University and from this to have a cemented and based foundation to carry out the approach of our research since it is totally directed to the subsequent effect on the behavior of the people and how it is influenced by something that may or may not have been proven giving us very subjective points of view.
From here we propose the problem of our research, which is to verify that people's behavior is influenced by the excessive use of social networks, this being our main objective.
The author also makes reference to knowing the frequency of time used in social networks as expressed in the following extraction from the text “Know the amount of time used to inquire into social networks. Check what activities, both recreational and academic, are carried out most frequently on social networks. Know how often they abandon certain daily activities due to the use of social networks. "
Another strong reference in which the author helps us to land a little more the magnitude of the post-use effects of social networks are the results in which we can take into account the following as data of our main interest:
- The highest percentages in the activities carried out while being immersed in social networks involve sending private messages and reading news The following percentage is aimed at listening to music, reading published notes and following up on content links.
Cachia, R. (2008 Alexandria: ACM press. Nicholas, A., Christakis and James H. Fowler (2010)
Based on the research "Impact of dependence on virtual social networks on social skills in students of the faculty of psychology of the University of San Buenaventura" which is based on the investigation of the behaviors of the students of this university, Analyzing the results of this research they show us the quantitative results of the research in which the method of obtaining the data was based on sample applications to 120 students to measure these behaviors and a checklist of social skills, now it is also good define what is a social skill which, based on Carlos Moreno, mentions that they are the ability to execute a behavior or interactive with a favorable social result.
That in our interpretation is the ability to interact with other individuals adequately and peacefully to establish friendship or work relationships in which people can feel well-being.
The investigation gives us results which we announce below:
28.3% had a high level of addiction.
34% presented a low level.
Which gives us to understand that we do not have much difference between the 2 options, this can be interpreted from our perspective that dependence on social networks is growing, based on this study tells us that this type of dependency can lead to different emotions and ways of interacting and also in the habits and customs of people.
A clear example is when we observe the behavior of a shy person in social networks, what usually happens is that these types of individuals are more outgoing, either because they do not have a direct approach with people, which causes them a symptom of imaginative confidence These types of factors are the ones that influence people to choose this type of approach with other users.
Therefore, for the sake of this research, the data obtained from this study show us that we must take into account the level of dependency at the time of conducting our survey on our sample. (SCIENTIFIC, sf)
Design of the investigation.
In order to obtain answers to the research questions of this work, a research plan has been developed which will help us obtain information through participants that can enrich the research results.
For questions.
- What is the perception of the publications and articles after they have been read? Do people validate the information that has been given to them on social networks?
It has been determined to use a qualitative method which will help us through opinions and observations to interpret the factors that intervene on the dependent variable of this work. For this, the variables to be considered will be presented below.
Dependent variable: Influence of social networks
Independent variable: modification of habits and customs due to the influence of social networks.
The data collection instrument will be the following:
Observation method
Observation as Marshall and Rossman define it is the systematic description of events, behaviors, and artifacts in the social setting chosen to be studied.
These allow the observer to describe existing situations using the five senses, providing us with a written photograph of the study situation.
The influence of social networks on the behavior of society is currently a very broad topic and something extremely common, the more common the problem, the smaller our sample, which is why in this research it is an important point since we can skew the sample. implementing the observation method in order to learn from the people under study in the natural setting through observation and participating in activities.
These forms of research provide us with a variety of ways to review non-verbal expressions of feelings that determine and interact in our sample, allow us to understand how participants communicate with each other, and verify how much time is being spent on certain activities.
Qualitative Research
Descriptive studies according to Roberto Sampieri (1998) "They seek to specify properties, characteristics and important features of any phenomenon that is analyzed", in this way a study of this type will allow to describe and deepen on those main and relevant aspects of the subject, to later describe in a systematized way the state and current development of this topic.
Some of the factors that we must consider to integrate the method of observation in our research are the following:
- Identify and guide relationships with informants Organize and prioritize relationships with people and what are the cultural parameters Identify members interested in the behaviors to be investigated (leadership, politics, social interaction and taboos) Provide the researcher with a source of questions to be worked on with the participants.
Qualitative research
Kind of investigation.
In quantitative research, according to Sampieri there are four types of research.
- Exploratory research Descriptive research Correlational research Explanatory research
The research to be carried out for the present work will be a descriptive research by which qualitative variables can be analyzed, which will be interpreted by means of parameters that help to understand the perceptions of the participants who make up our work group.
Information sources.
Bring together 7 people interested in addressing the issue of Influence of social networks on the behavior of society in order to identify the main factors that make it possible to modify the habits of interaction and action in the population.
- Search for information on the web Perform a random sample in the UTSLP and in the city center Obtain bibliographic information Contact our sample by mail, telephone and social networks to carry out the research work Have a classroom to integrate video recording Analyze information from our samples Identify results.
Determination of the study population.
- Sex: Men and Women Age: From 18 years to 50 years Marital Status: Any Occupation: Anyone who uses social networks in their daily life Socio-economic level: Any Location: State Capital, Troubled Zone, Industrial Zone.
Needs:
- Know the influence that articles published on social networks have on society Interest or variables for decision-making based on the publication of articles published on social networks Measure impact on society when interacting with said publications on social networks.
Type of sampling.
The sampling that will be used in this work will be a simple random sampling which is based on the fact that any individual can be a participant in the test for data collection, this type of sampling seems the most appropriate for the purposes of this research since the Internet being a tool of daily use for people, anyone could develop the effects that this work seeks to analyze, which is why simple random sampling will be the implemented technique.
THE INFLUENCE OF ARTICLES PUBLISHED ON SOCIAL MEDIA
THE INFLUENCE OF ARTICLES PUBLISHED ON SOCIAL MEDIA
THE INFLUENCE OF ARTICLES PUBLISHED ON SOCIAL MEDIA
Results.
For graph G1, which aims to know the percentage of people who have a social network, this point is important since it gives as a parameter to the investigation the importance of these means of communication in people's daily lives, we could conclude that These types of pages have become so important when sharing information that people consider their query as an adopted behavior and that on some occasions and for certain types of people it causes a type of addiction.
Now the use or contact that is had through these social networks is important for people this since, as we have seen throughout the investigation, the main quality of these sites is the communication that exists between people through a friendly and fast interface. In graph G2 we can see based on the survey carried out that the greatest use is communication with friends, which covered 37%, as is known, friendships are ties between people whose purpose is to coexist and share experiences,We can also note that social networks not only have a fun use but can also be used for work or school tasks, this can have a great impact among users since they are means of consultation or sites where it is possible to obtain a significant amount of educational information it is easy to find publications or articles of doubtful validity this is where the student or user must be certain or be careful to validate the information through specialized sites this item of use for homework or school research covered 21% in the surveys performed,Returning to social networks in the entertainment aspect, respondents give 20% in the publication of photos or videos this since social networks allow an easy way to carry out this task, these types of publications are usually about the experiences of the users who seek to make their contacts aware of what they do in their day to day.
Speaking of the relationships that one has in social networks, the respondents agreed that the majority of their contacts are friends since, as mentioned in the previous graph, people seek to know, know and share among their friends the most relevant things they do in their lives On the other hand, and but in a lower percentage, respondents mentioned that the use of social networks to share information of a work nature on the 20th.5% who chose this option consider it this way since it allows the adequate and effective flow of tools for daily use such as formats or schemes also mentioned the help of networks through specialized pages where people of their profession join where They manage to establish data or share information, even find new procedures in their field of work, but as it has been handled throughout the work, it is of the utmost importance that the information obtained by these means is validated by specialized institutions or organizations that enjoy prestige in the field and that they can offer a good parameter to validate the information.
In graph G4 we can see that most of the respondents had a negative trend or uncertainty about whether their behavior or habits are manipulated by what is published or found on the internet, this shows that people are to a certain extent allowing their decisions to be manipulated or Acts through the articles found as mentioned in the theoretical framework based on research carried out at the University of Spain, moods or coexistence usually change at the time of having contact with a publication that seems relevant or interesting.
Ahora al movernos al punto de inconvenientes al momento de uso de redes sociales y publicaciones que afecten a otros en sus relaciones ya sea de amistad familiares o laborales la gran mayoría de los encuestados concuerdan en que en alguna ocasión han sufrido de un conflicto por este hecho ya que los mensajes redactados en dichas páginas pueden ser mal interpretados lo que ocasiona que las relaciones de amistad sufran de disgustos y este tipo de situaciones son con mayor frecuencia con amistades ya que si revisamos nuevamente la gráfica G3 la cual nos habla sobre con quién suele tener mayor contacto en estos rubros encontramos que es con amigos lo que nos deja al descubierto que es muy fácil encontrar conflictos entre los amigos por el hecho de la mala interpretación de los mensajes. El rubro de conflictos entre amistades abarca en la encuesta un 38% lo cual nos dice que es muy común este tipo de situaciones.
Now for the point of whether people attach importance to publications, we found that 75% of the respondents gave us a favorable response which does not mean that it is bad but only leaves us as a result that everything that is read on the internet must of having sustenance is for this reason that in this investigation the suggestion is made to validate each one of the articles of interest to obtain certainty.
Focus Group Results.
Members
TSU Lourdes Ávila 23 years old, is a Marketing student at the Polytechnic University of San Luis Potosí.
Julio Cesar Dávila 23 years old student at the Autonomous University of San Luis Potosí. Degree in Anthropology.
Ireland Urías 22 years old nursing student at Tangamanga University.
Isela Urías 24-year-old student of Business Development Engineering at the Technological University of San Luis Potosí.
Rubén Gómez Badillo 29 years old Master in commercial and marketing management and direction.
Edgar Eduardo Castro Sierra Marketing student at the Polytechnic University of San Luis Potosí.
Objective of the session.
Find the factors that for the participants are the most influential when interacting with a publication on social networks.
Development
Moderator: Isaac Ramón Ávila Soriano.
Who doesn't have a social network account right now?
Participants.
Most of the participants agreed that their preferred social network is "(Facebook, 2015)" which is a page that allows the user to share thoughts, images, videos, locations, among others. The participants comment that this social network seems to them to be one of the friendliest and with a better developed interface since it is simple to find people and articles or pages of interest in addition to being able to have contact with people who perhaps at some time have lost contact, too It is easy to find relevant news or articles about your favorite subjects or artists, which they find very appropriate since they are of interest to them. Ireland Urías mentions us: me (Facebook,2015) is a great tool in my work teams from where we can coordinate the work to be carried out and distribute sections or already carry out help forums where, based on opinions, you provide feedback on the topic or the task to be carried out.
At the time of making this questioning, most of the members of the focus group developed in a pleasant way, we deduce this since the research topic was familiar and interesting to them, at no time did they perceive any disagreement in all the majority of the cases They all agreed that their preferred social network was (Facebook, 2015) and that the use it was given was merely entertainment, and the issue of using this page as a study tool was also focused on, to which they all agreed to have used this site as a way to coordinate jobs and tasks in the same way Julios Cesar Dávila commented that on some occasions (Facebook, 2015) it offered sites of interest that had to do with the topic that was addressed in the conversation of the moment, which was helpful for the team's performance.
To what extent can a social network influence the communication of introverts towards others?
In this questioning, several participants agreed with the idea that a social network helps certain people who do not have communication skills as developed as others, this is attributed to the fact that social networks offer in a certain way an identity in which the user can work or mold to your liking this makes people's confidence grow and their level of interest in certain topics do the same.
Lourdes Ávila:
“From my point of view I consider that it is different how you express yourself on the networks. I also think that it gives many people more confidence to be able to express what they feel and sometimes you could meet them in person and they become more reserved and in social networks their behavior is more outgoing ”.
What factors can contribute to people developing this behavior?
It was said that the fact of not having eye contact was interesting since most of the people when they are holding a talk make body movements and therefore communication. It is mentioned that sometimes this type of aspect seems intimidating to some people since their way of being is shy and they cannot carry out this communication as freely as other people do.
There is no more direct channel, however there is a communication interface (social network) which facilitates or manages to connect the interest of the members of the conversation.
Commentary
Something that was perceived among the participants was concern about the way in which the internet was becoming something so essential for people, even addictive this since Rubén Badillo comments that he finds it very sad that people and in the case that he exposed A family was losing their coexistence shared with us an experience about a family that when arriving at the restaurant did not maintain any type of communication, verbal or physical, this is worrying, he added, since it is reaching a point where technology is so important and can create a different life within the internet that you lose sight of the moment you live.
How important is the validation of published information?
There are different opinions, some considered that depending on the subject of the publication it should be the type of validation or even leave aside the validation of the information but in specific cases of information on research or theoretical works it is definitely important to have the reference from where the information is obtained. information as well as obtain more ways of where you could find more information related to the topic in order to reach conclusions as to whether the information is true or false,However, when asked if they usually carried out this activity, the majority answered no since the type of publications they read used to be entertainment, which did not seem relevant to continue investigating. Another important point is that on some occasions these publications they could create different habits such as changing their eating habits or other activities.
Conclusions.
In this project we can conclude that the effects of social networks are currently changing masses, mainly due to the way of addressing everyday aspects in society. On the other hand, articles published on social networks have become the most important way of obtaining information for the world. This can have both positive and negative aspects which differ in the veracity or falsehood of the information, since to a large extent and based on the analysis carried out by the students of the Technological University of San Luis Potosí Isaac Ramón Ávila Soriano and Raúl Octavio González Martínez of the Ing.In Business Development and Innovation we can highlight that society is being influenced and has made modifications in its habits when consulting articles published on social networks without investigating and justifying the information acquired according to the results previously obtained.
Bibliography.
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