One of the first hominids that is indicated through the analysis of the hyoid bone expressed a kind of guttural sound was Homo Ergaster approximately 1, 800,000 years ago, from this moment the evolution of hominids had a great advance not only neurological, but also psychological and above all social, this evolution reached homosapiens, sapiens and language became the maximum mediator of higher psychological processes (Luria; 1979), together with this situation, we find a factor that contributes to the use of language At the universal level, which we call semiotics, which refers to all the symbolic expression that we make through language, we then locate the red cross, or the crescent in countries of the Middle East, as an example.the traffic signs and even this same writing since the letter as such is a symbol to which each one of us gives value and meaning.
Taking this to a business level, we locate that language constitutes the most important element within the institution, transforming itself into the construct that we know as communication, which we understand is established between two or more people and is given through various channels. which allow the message that is given through the ego to arrive fluently so that it is perceived by the alter and in turn there is feedback and these two roles are continuously exchanged. It seems very simple when narrating it in this way, however the lack of communication is a phenomenon that generates millionaire losses within the organizations, causes misunderstandings, erroneous perceptions, prejudices, and value judgments,even not communicating in a timely manner can cause the immediate dismissal of the person who has failed to establish this aspect.
It is important to generate effective communication strategies within the company that allow maintaining a permanent link between the members of the organization, the written material is essential to formalize the agreements, the verbal messages need to be clear and concise, through the Communication needs to generate consistency in the organization so that they can respond to the challenges and relationships that arise with other sister companies or the competition and, above all, customers.
An important phenomenon that has to do with organizational communication in this 21st century is the information network, if communication within the company itself is complex, ICTs complicate or may facilitate this area if they know how to exploit it, the various digital programs offer a series of conditions to establish various types of communication in the industry, the meetings that traditionally occurred in person, now can be long distance, devices such as the Ipod or any Tablet, and even the Ipad do the work is easier, even the presentations can be corrected in real time and the answer to each problem can be granted almost immediately, these devices reduce distances and technically and theoretically improve communication and above all,they reduce costs and obtain high benefits, of course if they know how to exploit.
So it is important to combine the use of language, communication and ICT for a healthy relationship within the company and I think it is also important to emphasize it outside the company, as what we know "Customer Service" in this area, the preparation Policies hand in hand with excellent communication can ensure success in the market. As experts in senior management, our work is to help generate a smooth internal communication process and an efficient internal customer service process, this will allow us to focus on seeking alternatives for service improvement, direct relationship with new suppliers and new business opportunities., and surely our relationship with customers will be productive and with a view to growth.
