The day that the ownership of a professional office, finally detects the need to make a change to your business to become a company, you will need to apply a comprehensive Marketing management in it, and you must inevitably start by asking yourself in which area or areas of his profession is considered really specialist. This question is the most delicate to answer of all those that will arise in this professionalization of the company, since the decisive answer will unleash a series of strategies, all of them designed and planned to achieve a single objective, to obtain and maintain clients who really can offer you specialized or value-added knowledge. Without realizing it and through specialization we are already beginning to differentiate ourselves from the competition,very important point of comprehensive Marketing management.
Having correctly answered the previous question opens a path full of doors that we must open, and that each of them will offer us a new opportunity to guide better and more successfully what is already a company. In this way we will have to decide after knowing our specialization where our client is, and for this we need to open our first door where we will search if this in turn is positioned in the market as an individual, as a company or as a group. In the second door we must know as deeply as possible, the needs and problems that our client demands or suffers in the development of its corporate purpose, having to study and understand, through self-training, everything that surrounds it.
It is undoubtedly the third door, the one that will ask more of us as a company, since once we know everything related to our client, we must adapt our entire functional and organizational structure to the client in question, without neglecting the day to a day that is still what keeps us going.
In the fourth door we must use all the knowledge and changes adapted in our organization, to do the only thing that can open the principle of our objective, which is to get and keep customers. For this we must design and apply a communication strategy, that as support for personal visits we can reach the largest number of potential clients, and statistically be able to get new clients.
Undoubtedly, many other doors will come later that will force us to be in constant evolution, where we will have to accompany our clients with a rationalized and controlled growth of our company, and where new issues will also be presented, such as the professionalization of management, international expansion, innovative professional remuneration systems, generational relays and many others that will surely give meaning to our project.
Many of the readers will have identified my initial structure of the doors with the also initial of a Marketing Plan, but the reality is that it is the coincident result of a strong defense and by conviction, of my personal definition of Marketing that says thus:
Marketing is the strategy or set of strategies defined as a result of having decided all of them from the perspective of the user or client, depending on their particular conditions of need or motivation.
Finally, the reality of everything exposed here, is determined by the need to fight on equal terms against the unstoppable international offer, which is increasingly prepared business-wise to convince a potential market, eager for safe and innovative proposals at the same time, that helps them make decisions with a better guarantee of success.
