Introduction
Currently, there is no doubt that tourism is one of the activities with the most important economic growth worldwide. Society and the tourism market demand a continuous and growing effort to improve the quality and competitiveness of services.
When we refer to the specific characteristics of quality, some definitions offered by Soler Grillo, Ortelio 2004 can be used: Includes product (inputs), the process (presentation and consumption) and the relationships between people. It is what determines the value of a product or service. It is a level of excellence. It is the extent to which satisfaction is achieved.
The author also states that quality is in the details at the various points of contact between suppliers and buyers. There are also factors that intervene in the process: Reception, problem solving, quick communication, the beach, the environment, the use of tourist time, the place where the hotel is located, knowledge of the clientele, customer loyalty, coincidence supply demand, the quality of inputs, processes, presentation and consumption. Aesthetics is highly valued by customers.
Quality must be expressed by presentation and maintenance. The decoration, furniture, lingerie, air conditioning, cleaning and others together form the essential points to qualitatively qualify the rooms and outdoor areas of the hotels. Felipe Gallego, Jesús, in his book Hotel management: a new vision, stands out… The better the offer… the more possibilities there will be for the client to feel satisfied and honor us again with his visit… There are different tastes and interests of the Clients, and in tourist accommodation establishments, should pay close attention to aesthetics. This material analyzes the importance of this component based on quality.
Development
Wikipedia, free encyclopedia defines:
Aesthetics is a branch of philosophy that is responsible for studying the way in which human reasoning interprets the sensory stimuli that it receives from the surrounding world. It could be said, just as logic studies rational knowledge, that aesthetics is the science that studies sensible knowledge, that which we acquire through the senses.
- Philosophical discipline in charge of studying the beauty or ugliness of human acts. That which arouses in man a peculiar sensation of pleasure, expressive empowerment, adherent relaxation towards the environment. Science that studies the theory of art. Aesthetic function: art's reason for being, satisfaction of a need. Aesthetic value: Capacity of the work to sensitize the recipient.
In hotels the decoration is highly valued by customers. It is considered the artistic activity that aims to combine different elements intended to beautify and give comfort to the room.
It is to decorate a thing or site, it is to create an interior bringing together in a given architectural space, a series of construction elements, furniture, curtains, colors and all kinds of accessories.
Order decorative elements with aesthetics, functionality and harmony.
Decoration such as music or literature is an art of creation.
Express customs in a period of time. It is evident in architecture, in the use of certain materials and the way of living of an era, where the influence of social conditions is appreciated.
It is an art, a profession, an aesthetic resource and mainly today, an auxiliary to our quality of life.
The decoration poses an artistic problem and also another of a scientific and economic nature, therefore, it is not only to beautify, but also to develop a plan adjusted to an assessment, submitted to a utilitarian, comfortable and accommodating purpose, in many cases to a style or era in relation to a social significance and appropriate to a particular sense of taste.
Decor applies to private interiors, such as single-family buildings or dwellings, and public interiors, such as concert halls, banks, offices, theaters, restaurants, hotels, and places of worship.
The decorator has a wide range of decorative elements to create different effects, the set of which must be harmonized in a coherent and pleasant scheme. These decorative elements include points of light, colors, fabrics, floor (wall) and wall finishes, accessories and furniture.
Light (natural, artificial or a combination of both) has a considerable influence on the room environment and is a basic element to take into account when choosing colors. Cold colors (blue, green and gray), warm colors (red, yellow and orange), strong and violent colors (red, dark brown, purple and black) and discreet colors (beige and pink) define the atmosphere of a room. Some colors (especially white and cool, light colors) create the illusion of a larger space, while others (such as black and warm, dark colors) seem to reduce it. By varying the tone and intensity of a color it can be achieved that it integrates discreetly or that it stands out powerfully from other colors.A small object can stand out in a room if its color contrasts with the background color of the room.
The texture of upholstery and coverings is another important element. Slate, brick, glass, plaster, varnished wood, linoleum, chintz, damask, linen, silk, and wool all have textures that can be used to create a different effect.
The proportions of a piece of furniture must harmonize with the size of the room and with the other pieces of furniture; Tables and cabinets or wardrobes, in addition to having an aesthetic design, must be adapted (in terms of height and size) to existing sofas and chairs. Lamps should illuminate reading places, provide adequate general lighting, and create special effects at certain points. The decoration of the walls should be at eye level (sitting or standing, as desired) and taking into account the other objects in the room. Furniture of different colors and textures should be located so that the room as a whole is not unbalanced. Proper placement of shelves and cabinets is also important in a room.
Aesthetics as a quality attribute in hospitality
All areas, whether common, residential or services, should enjoy a perfect harmony with the environment, with a high touch of good taste and elegance, in essential embrace with the artistic component; focusing the towards a development of the five senses that guarantees the full enjoyment of the client.
Aesthetics as a quality attribute in hospitality
Summarizing we can point out that in a hotel accommodation establishment it should be taken into account
- Constructive aspects Design and decoration Staff image Aesthetic aspects of the service for key processes
a) Accommodation: One of the ways of evaluating aesthetics in this process is by following the standards of the room; in other words, how the supplies and equipment are presented: an amenities kit that includes three bath salts (lavender, jasmine and eucalyptus), men's and women's perfume, after shave, paste and brush, shampoo, soap should be placed in the bathroom, sewing kit, comb, bathing cap, nail file and body cream. Martí expressed,… the rooms must be beautiful, not to show them, out of vanity, to visitors, but to live in them…
b) Restoration: The standard and presentation of the dishes as an expression of the culinary art accompanied by rituals that distinguish the service (flaming desserts, cuts of meat to the trinche, dishes decorated with various foods) are characteristics of aesthetics in hotel restaurants.
c) Animation activities: The artistic value of the show, the figures, repertoire, costumes, lights and other elements related to the preparation of the stage is present in each animation show, reflecting the presence of aesthetic activity in all.
Conclusions
In this context, the quality of services is occupying a primary place, associated with the changes that have been taking place in the life of society, becoming a competitive factor for small and medium-sized companies and promoting the use of instruments or tools that allow guarantee quality which can only be achieved in a stable, systematic and continuous way through its proper management.
The new trends in the tourist markets, together with the greater demand from consumers, technological innovations and the latest research related to the quality of services and new styles in decoration, require a constant effort in the planning of new imaginative approaches and solutions for companies in the sector. Hotel companies are a clear example of this need for continuous development of new services and products focused on quality and customer satisfaction. Aesthetics, together with other attributes, influence the complacency of those interested.
The decoration is important considering that it achieves comfort in the rooms and outdoor areas of the establishments, which is nothing more than elegance, excellence, exquisiteness, quality, professionalism, etc. It makes us identify and reflect idiosyncrasy, it is in correspondence with the environment and must be more functional every day, this offers the client comfort.
The current trends in the design of rooms and outdoor areas are increasingly oriented towards simplicity, functionality, austerity, leaving aside ornate shapes and ostentation. Make sure that each Hotel has its own personality.
Bibliography
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