Your use of email will be critical to the success or failure of your internet business. If the website is the first step, we can say that email is the most powerful tool to promote our product or service.
When our business is running we will receive a certain number of emails daily; we have to make good use of this 'weapon'.
The first thing we have to determine is our signature. This is a very important detail and is often ignored. The signature is the information that we put with the name at the end of the messages that we send. This information tells the recipient who we are, what company and how to contact us. It is an advertising opportunity that we should not miss. We must include it in our outgoing messages, when we write to discussion forums, etc.
About 6 lines are accepted in which we can put in addition to our name, our email, web address and a small slogan that gives an idea of what our business is dedicated to. Even many people put the address of their free newsletter to stimulate the visit and request their email. We can also choose to put the address of an autoresponder, or the phone? etc. Of course, we must ensure that they are not more than 6 lines or we would be 'too seen the feather duster' and it would be considered rude, in addition to that in many discussion lists or newsgroups we would not be allowed.
Let's see the example of a romantic gifts website (the slogan and the subsequent phrase have been translated):
- Joe Martin
- «Romantic gifts from all over the world» “For your free weekly newsletter of tips and tricks»:
It is a good example in which we see in quotation marks the slogan of the web as it is dedicated and then we see how it invites the reader to visit an address where they can subscribe to their newsletter to be in contact.
Other good examples would be:
- Sincerely
Jorge Rodríguez
General Director, Red Planeta CA
PlanetaChat -
Although the following would be better:
- Angel Linares Zapater
Odyssey Web - Useful Information for the Entrepreneur
www.OdiseaWeb.com
It is essential to include the web address, email and a slogan about our website. It is even convenient to include some benefit for the visitor if you contact us. For example:
- Sincerely, Juan Pérez Agent of the property on-line.http: //www.pisolisto.com [email protected] to get your home in 48 hours.Free articles, ideas and tricks to buy or sell your home.C / Mayor, 28. 2ºC. Madrid. 28083.Tfno: 965678940
Note the inclusion of the physical address, which adds credibility to our online business.
Every time we send an email we have the opportunity to do this free publicity and let's not say if we put a message on any forum such as news, discussion lists or similar, where our message can be read by thousands of people.
- Example of a bad signature in our email:
Come and visit us at:
- Example of a good signature:
5 ways to reduce your taxes at the end of the year:
Let's see below a way to attract attention to your signature (very useful for discussion forums) using * * etc.:
Sincerely, *********************
* Juan Pérez
* Online property agent.
* http://www.pisolisto.com [email protected]
* How to get your home in 48 hours.
* Free items, ideas and tricks to buy or sell your
* living place.
* C / Mayor, 28. 2ºC. Madrid. 28083.Tfno: 965678940
**********************
O well:
Sincerely, **********************
* Juan Pérez
* Online property agent.
* http://www.pisolisto.com [email protected]
* How to get your home in 48 hours.
* Free items, ideas and tricks to buy or sell your
* living place.
* C / Mayor, 28. 2ºC. Madrid. 28083.Tfno: 965678940
***********************
It is advisable to even modify our firm according to our different marketing needs. A signature can be useful to us in certain forums and another in others. Let's adapt our signature and slogan for each situation. Almost all email programs have a function to automatically sign all outgoing emails or they have a function to prepare our signature and automatically include it in the messages that we decide.
And to finish, of course, the signature of the one who writes you.
Francisco Segura
www.marketing-eficaz.com. Ideas, tricks, techniques… to get more sales on your website.
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