Making newsletters is a technique that is very present in companies today. And it is understood; It is the most profitable online marketing technique of all that there is. This is supported by the ROI, a mathematical formula that calculates the time it takes for an investment to be recovered.
Email marketing (this is how the technique of sending newsletters is known) boasts an ROI percentage of 4,300%, that is, for every dollar invested, an average of 43 dollars is achieved. Not bad, right?
Benefits that will convince you to do email marketing
Although email marketing has many benefits, we have decided to focus on the 5 most important ones:
1. They represent a low cost for the company
Knowing the profitability of email marketing, what do you think if I told you that there are specialized mailing companies that offer packs of 2000 emails for $ 9? The cost of this means of communication is incomparable with others such as television advertising or SEM. Plus, you pay for shipping; there is no monthly minimum or subscriber pay (unlimited contacts). That is, you will only pay when you use the tool.
2. Email marketing adapts to any business
This benefit is very important. Many businesses tell us if they can also use our tool despite being an SME. Obviously you can; Moreover, if you are an SME and you are not doing it yet, you are closing many options to grow as a business.
In order to send newsletters, it does not matter what type of business you are. Those companies that are dedicated to selling a product or service to the final public will always be able to get more out of it, although B2B companies can also use it since there are basic newsletter templates for intra-company communication.
It also does not matter what you do, since there are specialized email marketing applications that have endless templates for newsletters and for all sectors: from ideal templates for clothing stores to businesses dedicated to exterminating pests, through amusement parks or by restaurants.
3. It won't take you long to make newsletters
They are very simple and quick to do, so it won't take you long to do them. It will take a few minutes from when you start creating a mailing campaign until it is ready to send it to your contacts.
Another benefit of doing mailing is that the apps to do it are very intuitive and easy to use and that they have several extensions that will help coordinate your online marketing strategy and save time. Some available extensions are WordPress, Prestashop, Magento, Google Analytics, etc.
If you want to know what is the best time to send your email marketing campaigns, I recommend that you click here.
4. Personalizing is always positive
One of the most important and exclusive benefits that mailing has is the customization capacity. If you decide to invest your money for marketing and communication in other means such as social networks or television or radio advertisements, you will send the same message to everyone.
Instead, email marketing allows you to section and personalize each message. Customizing will take a few seconds; You simply have to add a column with the name of the contact in your database and then when sending it with the application, you only have to click on that option and that's it!
You could also personalize the sender's name by following the same process as with the recipient. When editing it, it would be good if you put the name of the commercial that usually serves the contacts to whom you direct the campaign.
It must be said that personalization in the body of the message considerably increases both the open and conversion rates.
5. You can measure your actions
Many times the problems we have in business is that we cannot measure our actions: we do not know whether or not doing a certain action will help us and have repercussions on the company since we do not have any tool to measure it, or it is very difficult to calculate its impact (as, for example, with a sign on a fixed fence).
We do not find this problem in email marketing; You can measure absolutely everything if you use a specialized email marketing application, since they have their own analytical tools that will tell you how many people have opened your email, if they have clicked on a link, from what device they have opened it, how long they have been reading it, etc..
Here we have a few of the benefits provided by a marketing technique as powerful as sending newsletters. Cheap, fast, adaptable, customizable and measurable, but above all, effective.
Cindy Chavez
Content Manager Mailify Spain and Latin America
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