"Little investment, great benefits", if we have to mention the great benefit of mass mailing, it is that. We know that large advertisers seek to attack on all fronts, but… what about small businesses? What about SMEs that cannot afford to invest so much in marketing or advertising? Well, many just think and think… if it will be good to afford to invest or not to carry out any type of marketing action. They think and can spend months doing it, without taking any marketing action, something that may be costing them a significant increase in sales. What is often lacking in these companies is proactivity, the desire to “want more”, to investigate and search among all these possibilities for the one that allows visibility at a low cost.Did you know that emailing is a low-budget and highly effective communication tool? Not? In this article we will talk about it and its great advantages over others with a high budget.
Benefits of mass mailing
1) Small budget, big benefits
The email marketing is a tool low budget and high profitability Did you know that with a good email marketing campaign can earn up to 43 pesos for every peso invested? Profitability wherever you look! Those who spontaneously gave you their email to receive your newsletter, have a high tolerance for receiving commercial information and if it is of quality, it will surely result in a sale. The permanence of a company in the market is given according to profitability. We have to look for tools that allow us to optimize this, without this meaning that we must invest more. A good mailing campaign can attract more customers and the best, without neglecting our bulk, our already loyal customers.
2) Interactivity
The goal of all companies is for customers to become brand lovers. Faced with a high competitiveness rate, speaking of loyalty is of utmost importance. A loyal customer always returns to buy our products. How do we build loyalty? Speaking directly to them. Personalizing our message, listening to them. Through mass mail we can reach them, the first thing is to have a communication objective, to see in this tool not only a commercial component but also an interactive tool, created with the mission of being closer to the consumer.
“Emotional” interactivity allows the client to feel part of us and to go from being a client to being a brand ambassador. If we speak in commercial terms, interactivity is reflected when a customer receives an offer, goes directly to our website and makes a purchase in a matter of minutes. It is worth mentioning that when visiting our website the client also generates traffic for us which translates to greatly improve our SEO positioning. More traffic, more scale in web search engines.
3) Custom Message
Unlike television advertising, for example, in which it is not known 100% if the target received the message. An email marketing campaign goes directly to the target. Name, surname, date of birth, location, etc. Email marketing allows you to have information about the clients and potential clients to whom you are going to send the message. We can use all this information to personalize our messages.
By personalizing we get the message to suit each audience. This personalization goes beyond putting a subject… a name, it is about sending relevant information that adjusts to the preferences of the target to be loyal. Another of the great advantages of personalization is that it allows us to give the idea of "exclusivity", of being unique and therefore the message is made with each of them in mind.
Author: Cindy Chávez
