"The essential objective of all our efforts is the development of man." Jean Monnet
There is an old song that says: “Soul, heart and life. These three things I offer you: soul to understand you, heart to love you and life to live with you ”. Nice, right? And I say that very current in the uncertain era that we have to live, I think that the Ibero-American culture has something supercultural in the “Age of Affection”, of human warmth, a mixture of the Iberian and the Indian that is Hispanic.
However, now, how many times has the director used these terms with his subordinates, or with the union member on duty in an ordinary labor relationship? They do not realize that they are both in the same bag that we are in the same boat, that they necessarily have the same objectives: that the company gets ahead, because it is our daily bread, for everyone.
How many times have you told your child ?; How many times have you told your student ?; How many times have you told your client?
Let's see if in the end what our Society needs is love, as that TV program said
Let's analyze the three words
Soul to conquer you. Imagination, perseverance, good wishes to the other, opportunity, feelings. Team soul, soul of "Industrial District", soul of territory, being happy with our soul, with our idiosyncrasy, with our origins, with our identity and kindly present it, offer it. Soul to conquer you without the self prevailing over you, so that you are the true star and you are more, (client, employee or associate).
Heart to love you. Passion for the client, passion for the workers. What role does the company have? Give a service to society, to people. We are servers. The heart, love is to wish the best to the loved one. Leaders must put heart in all their actions for all "interest groups" that are affected by their organization. Stakeholders are the object of our affection and our love. A client, a collaborator, a supplier that leaves us is a lack of love to which we must find a justification and a reason due to our passion for it.
Life to live with you. The Chinese, in their negotiations (always long), when these are at their end, from their pocket they take out a pack of the most popular tobacco there called "Long Life" and they tell you: "We hope that our collaboration will have a long life, as says this pack of cigarettes. "
Truly this old Song Romantic? It can give us guidelines for conduct in our organizations, if we analyze the depth of the meaning of their words and remember that we must walk the path of “things” to people.
Paradigm shift
When the company or being an entrepreneur is correlative and is associated only with making money and this concept is internalized in the common of the Society, it only moves those people whose goal is to be rich. In addition, the Society perceives it as that and in our authentic historical memory, that is, that of genes, is how bad it can be, being rich.
If we consider the company as a "social service" and the businessman considers himself and we consider him as a "public servant" generator of employment, generator of wealth; This fact changes the sense of the company as it is a service. Society perceives this and sees that the entrepreneur is a "social good" and protects, encourages, respects and loves those who choose the path of being an entrepreneur from within.
Have you ever noticed that no mayor proposes to build a street for a businessman? There are bullfighters, liberal professions, priests, politicians and military, even folk, but there is no such thing as “Esteve, businessman, why will it be?
Learning organizations
In this time of unstable equilibrium, paradigm shift and globalization, our SMEs "have to go to school" they have to learn.
Large organizations already have their channels of "unlearning" (which is a lot) and learning. Even cracking down and making small organizations of their primitive being of, great in some cases great, company.
In the territory of Alicante these will be the keywords:
- Learning Cooperation
The Marshalian "Industrial Districts" can be the "breeding ground" where our small and micro-enterprises can develop better because the group, the team, can give them competitive advantages that are outside each organization and are hidden and often intangible capital than in most of our territory is yet to be discovered.
Conclusions
In this new Society that appears, "Knowledge Society", "change" is the word. We must reward the effort and spread the desire to be and do of the youngest.
Regarding the Reindustrialization of the Alicante territory, I think it is absolutely necessary now. Now there are financial capitals, it is time to return to the industry.
It is necessary to support the entrepreneurs who undertake by all, they will be those who create wealth and jobs.
Collective learning and cooperation based on trust, are guarantees of success Integration and participation of the worker who is involved in your organization.
How a "change in company culture" can be seen in itself and in its perception throughout our society.
