Knowing how to handle information will allow us to follow an innovative business strategy that will help us decide on our products and services, with our customers and suppliers, react to our competition, anticipate changes that are taking place in the market, in our organization, in its structure, available technology, production processes, etc.
Infonovation is defined as the management of the information provided by the existing knowledge in the company itself and in its environment focused on improving its competitive position through business innovation.
Information has always existed, but the introduction of new information technologies has allowed us to manage the large amount of data that was isolated in the different operational departments of the company and its people, which generates knowledge of indisputable value, which constitutes a competitive tool, key for decision-making in the management of the company and constitutes a mechanism that allows information to be shared at different levels.
Therefore, knowing how to handle this information will allow us to follow an innovative business strategy that will help us decide on our products and services, with our clients and suppliers, react to our competition, anticipate the changes that are taking place in the market, in our organization, in its structure, in available technology, production processes, etc.
The history of companies has been marked by their ability to innovate in the market, large companies have collapsed due to not knowing how to adapt their organization or react in the market to the changes that were taking place at that time, and on the contrary, small companies They have been developing an innovative strategy in their management that has allowed them to grow and become leaders in their sector.
In any case, ignoring innovation in the different internal or external aspects of the company in an environment as changing as the current one, is condemning the company to failure in advance.
Of course, to be able to handle, store and transmit the large amount of data that is generated in the company, it is necessary to have adequate tools for this. Nowadays there are applications that store and integrate data from different sources, places and times, in addition to being easily updated, on the other hand there are techniques that allow us to obtain useful and necessary information at all times.
With an adequate organization of the information, objectives such as:
- Create value through the knowledge that is generated with the experience of the people who are part of our organization, enhancing their learning and training, pursuing greater creativity and the ability to generate ideas, and thus seek greater innovation. We are talking without a doubt about enhancing the most important asset of the company in the current new economy, people, giving satisfaction to the present and future needs of our clients, seeking the best service to the client through the analysis of their behavior, their tastes and concerns. Analysis techniques such as interviews with customers and users, market research, and monitoring of our competition can be used through the exchange of experiences, knowledge and opinions with other companies,share inside and outside the company, collaborate with others, etc. Detect, take advantage of and generate opportunities to innovate and thus improve its competitive position, seeking new business models, analyzing market trends and its environment,… in order to reorganize and redesign our businesses and create more value. We must think about innovating in our products and services, as the market is increasingly competitive.because the market is increasingly competitive.because the market is increasingly competitive.
An alert system can also be established on basic points that affect our competitiveness such as loss of market share of any of our products or services, increase in stocks, loss of productivity per employee-year, staff dissatisfaction, etc.
In conclusion, information is the tool that will allow us to grow our company and provide us with a greater guarantee and security in its future. It is not so much about following an innovation manual that tells us how we should manage and organize the company but rather using the information that our own company and the environment in which it operates continuously provides us to identify and exploit opportunities and ideas that allow us to improve our position. competitive in the market.
Finally, highlight the growing need to enhance intangible assets in the company after the revolution caused by the new information technologies and the Internet: information, knowledge, creativity, imagination and innovation.
