The need to plan is not only a function that administrators can perform, but also involves all those people occupying a managerial position, no matter how hierarchical it may be, and is that strategic planning seeks to preserve the company in a competitive environment and control the reactions of the organization when the events that had been planned do not occur or that the objectives set are not met.
When designing a strategic plan, the internal situation and the resources that an organization has, the current external environmental conditions and their forecast, the future, the formulation of the organizational objectives that are intended to be achieved, must be taken into account. and the strategies that must be achieved to achieve the stated objectives. It should be noted that when starting to determine the objectives, the meaning of the company's objective must first be defined, this is fundamentally to the nature of the company itself since it distinguishes it from other organizations, it constitutes the reason for the existence of the company. business.
Strategic planning responds to controllable variables; considers economic, sociopolitical, change and innovation trends and must redefine the appearance of new products, technologies; takes into account multiple recipients of information on a corporate image (public, customers, suppliers), in short, it pursues a positioning and a corporate image that supports its products and services. It also segments the market based on geographic, demographic, and psychological variables.
How did you conceive of the Administration before the "Senior Management" class?
The problem of students today is difficult to find work, for them we must be competitive and the paradigms about ideologies about "being hired" must be broken, we must not study to be the best workers, but entrepreneurs.
Every year thousands of "professionals" graduate and the current world demands "professionals", people trained to meet the demands of our society, learn to satisfy needs, cross borders, break schemes, and that is the knowledge that Alta's subject matter. Management is teaching me, it enables me to be a good analyst and therefore a good entrepreneur.
Tips:
In order to start what is learned day by day, we must base ourselves on our Tips which are:
- No matter what we do, we must seek to be the best at it. Whatever we do, let's do it well. Be constantly updated. Carry out our work with passion. Have learning habits, remain hungry for knowledge.
