Over time, the economic, social and environmental impact of the organization's activities is an important factor in the decision to purchase products and services. The influence of companies has become a preponderant factor in the advance or delay of their environment and of the social groups affected by their actions. Said environment and social groups are called stakeholders that are acquiring a greater amplitude as a result of globalization, forcing companies to be an agent of change in the generation of economic value; but also environmental and social.
Stakeholders are individuals or groups with a multiplicity of interests, expectations and demands that a company must provide and project to the community. Stakeholders have attributes and the most important are: legitimacy, power and urgency.
Legitimacy.- It is the perceived validity of a stakeholder's demand.
Power.- The ability or ability to produce an effect on the company.
Urgency.- It is the degree of demands that require immediate attention.
For this, companies must establish awareness and communication with their stakeholders, for the sustainable development of monitoring channels to identify the needs and demands that the company must permanently satisfy.
Companies and their stakeholders play a very important role to lead a better future exclusively at the highest levels of management and in the direction of large companies with the need to promote sustainable development and recognition from society; For this, companies must work with social responsibility, which must be a voluntary initiative aimed at compliance with the policy that each company adopts.
Good leadership can be identified not only within the company but also in the external environment with each of its stakeholders. All will not have the same bargaining power but no one should be surprised by a direct effect on the company. If we analyze from a broad and plural conception, leadership can be exercised in various ways both in a formal and informal position.
Corporate social responsibility is making a change in the mentality of many companies and for this it is necessary to join efforts between the companies involved and their stakeholders to achieve harmony between them and thus achieving economic, environmental and social benefits at the same time. Leaders' teamwork is necessary to achieve effective change in the modern society we live in.
Corporate social responsibility is to create value for the different interest groups that participate in the business activity, evaluating the results in terms of sales, market shares and satisfaction; generating a clear interest in the managers and shareholders.
Stakeholders is an inclusive approach that not only fulfills its economic, legal, ethical and social obligations towards its shareholders, but also towards employees, customers, local communities, the environment, suppliers and distributors.
Corporate social responsibility can be defined as "the recognition and integration in their operations by companies, of social and environmental concerns, giving rise to business practices that satisfy these concerns and configure their relationship with their interlocutors."
Currently, global and regional initiatives have emerged that have promoted the incorporation of corporate social responsibility in business strategy in order to promote the cooperation of multinational companies for sustainable development as well as promote responsible actions of these companies in the communities that operate.
The practice of corporate social responsibility is a key element, insofar as it affects the communication strategies of companies about their commitment to consumers and has a positive influence on activities towards the company, its image and its reputation.
Consumers expect companies to demonstrate social values, as well as the evaluation of the alternatives offered in the well-being of society and the community.
The environmental dimensions are specified in the aforementioned R&D investment to make a production process more compatible with the environment; reducing waste of resources, having a code of conduct ethics, publishing an annual environmental report.
The social dimensions focus on labor practices with respect to human rights and social cooperation in improving the quality of life in all regions where the company operates. In this dimension, the company must reject the violation of human rights, contributing to the improvement of the quality of life in all the regions where the company operates, offering fair work to all its workers regardless of gender, race, origin and religion; also helping countries in their development, training their employees and respecting human rights.
The economic dimensions is to obtain the greatest possible benefits, have low prices with quality products or services and worry about job creation.
