Successful companies will always keep in mind the following principles to win against the competition and get ahead in today's competitive world.
The practices generated by winning companies today
1. Always seek the highest level of quality: Quality will always be a determining factor in people's purchasing decision, a poor quality product will suffer from long-term stagnation and therefore it is always necessary to test, reprove and improve the specifications. of products or services.
The Japanese miracle started by improving the quality philosophy of an entire nation.
2. Search for a superior service: Standing out for the quality of the services offered will always be a guarantee of customer loyalty.
Customer service is the part where the company can show itself to its consumers and the favorable space for interaction with consumers. It is always necessary to seek maximum customer satisfaction as a primary objective.
3. Seek to establish the most competitive prices: At equal qualities, price will be the determining factor in any purchase, efficiency (producing at less cost without sacrificing quality) will be a guarantee of competitiveness in the long term.
Determining the correct price will be essential in the company's strategy.
4. Seek the highest market share: Companies in the world today seek to maintain a market share or market share sufficient to generate high production volumes.
The greater the participation, the greater the profits and the greater opportunities to develop economies of scale.
5. Adaptation and personalization: The winning companies develop products «tailored to the consumers», seeking to personalize the products as much as possible in order to generate exclusivity.
Having one-to-one marketing strategies and broadening the marketing mix through customization are fundamental rules for today's businesses.
1. Quality
2. Service
3. Price
4. Participation
5. Personalization
6. Improvement
7. Innovation
8. High growth markets
9. Exceed the customer
10. Think strategically
6. Constantly improve: In all the processes of the company. offering continuous improvement of the product. The most obvious case is computers and technology, industries that constantly offer faster and better products.
It is important at this point to remember the 14 deming points.
7. Innovation and continuous research: It is necessary to develop R&D policies that generate new products, create new needs, satisfy new demands and introduce novelty.
As Peter Drucker states, "Intentional innovation, which results from analysis, systematization, and hard work, is all that can be dealt with in the Practice of Innovation" (see the article Innovation is more than ingenuity)
8. Search for high growth markets: The most profitable opportunities are found in emerging markets, in unexplored market niches and in markets with high growth rates.
Low growth markets are generally the most competitive, unexplored ones present great business opportunities and great returns on investments.
9. Exceed the customer: Learn to surprise your customers. When a person receives more than she thinks, she feels additional satisfaction. If a buyer, apart from the satisfaction of a purchase, receives an additional incentive for a higher quality product, price, quantity or service, they will be motivated to continue consuming.
10. Think strategically: Analyze trends, make plans, generate short, medium and long-term strategies…
Properly observing the environment and having a business vision will guarantee success.
