The video format sweeps the network. This is a fact and there are already many companies that use video as the main communication tool to promote their products and services.
However, not all video marketing campaigns are equally effective, because not all videos are equally creative.
Internet users get tired quickly of always seeing the same thing and videos are no exception. That is why in the last few months different very creative aspects of video marketing have emerged, such as the video that I show you below:
Reasons to do creative video marketing:
- Video marketing is on the rise. Numerous studies show a strong growth of online video in the last year and predict that this growth will continue to increase in the coming years, allowing us to establish a better connection between users and our brand, since video is the marketing platform in the The most trusted by customers. Video has been shown to have a much greater impact on the user's mind, thus increasing the retention time of information. It is a very important factor in differentiating itself from the competition. Although there are already many companies that use video marketing in their communication strategies, even the majority have not decided to take the step. In addition, on many occasions the companies that use it do not do it effectively, with unoriginal videos and therefore little effective.Improve the visibility of our brand. The videos rank very well in Google and also have specific search engines such as YouTube, Vimeo and many others. They increase the visiting times on the websites in which they are embedded, thus increasing the chances of achieving sales. It allows us to transmit ideas that the words or images cannot transmit at the same time. Because if an image is worth a thousand words, a video… The results of the campaigns can be measured easily, without the need for advanced knowledge. It increases interactivity. Original videos arouse more interest than any other content, having more possibilities of being shared and commented through social networks. Video content is more difficult to copy.We are used to seeing a multitude of companies with almost identical websites and content. However, a video is much more difficult to imitate.
