The best and only way to have your subscribers motivated and trust you, will be by offering them valuable information, try to be their most loyal friend, go out and get content that can serve them and give them as a gift, write newsletters and send them, always at the end Remind him of the benefits they would achieve if they decided on the product, never try to sell in your emails, just remember your benefits. A good option is to show them testimonials from other people who are already enjoying the service or product you offer.
Making offers immediately after people buy is great, but you will probably or even be able to make much more money over a long period of time through the Back-End thanks to the efforts of email Marketing.
As always, at the beginning you should work a little, but once the system is automated, it will work for you without the need for you to be present if you wish. Anyway, email marketing is all about creating a relationship with your subscribers. You must make your prospects or clients understand that you are a person they should listen to.
You must become a friend who provides information and share experiences, you only think as if they were your friends from facebook.com or twitter.com, the more information and content you offer, the more friends you will have.
It is about your prospects receiving 10 or 20 emails daily, and theirs is the one they always open.
Become a well-known and respected figure
The first thing you should do in your first emails that you send to your prospects is to make them respect and admire you. For this, I recommend that you become a kind of trademark or trade name yourself.
A good strategy to become a recommended figure is buying a domain under your name, (I suspect that using the.COM version may be already taken.) Then you try another extension, or simply make some changes to your name.
Write Professional emails, but also Personal
The other strategy to create credibility is to put your name and your website address in the introduction of each email. In this way, readers will quickly know who the information is coming from, otherwise they will have doubts and will not trust.
If it is possible to write in the subject the benefit that you will have with this message, a good trick is to cause doubt, the reader should be very curious and do nothing other than open the Message.
Example:
Subject: (Name) Here is this week's surprise gift…..!
From: YourWebsite.com
************************************
Hello (Name), Once again providing you with valuable information for you to be successful in your business, that is why on this day I bring you a gift that will save you time and effort ………………………………
(Important)
Always avoid using words like "Free" and "Money", these words are usually filtered as SPAM and your message ends up in the trash, or unwanted messages.
Explain to your readers that you have the solution to their problems, clarify that you know so much about the subject because one day it was in the same place and it took me a long time looking for a solution, and now that you know all the tricks and tools, you are available to reveal them.. It is essential that you know what your prospects really think and want.
You do not know?
How about you ask them?
A good idea is to give them the opportunity to express themselves, tell them that you will give immediate answers, you can ask a short questionnaire about the questions you decide, and ask for their opinion about your site. Agree that this is a favor, the best way to motivate them is to offer them a free bonus in exchange for that information.
