Getting your newsletters to stand out among all the ones a user can receive every day is not an easy task. If you adapt only and exclusively to trends, you run the risk that the result will be exactly the same as everyone else's. But innovating too much could be a fatal mistake if you don't know how to do it…
If the design of a newsletter is striking, different and original, you will have already achieved a goal with just one click: that the user stays to analyze the composition for a while, at least, out of curiosity.
3 examples of how to make newsletters with a different touch
Getting a visual impact that works, we can say, almost certainly, that you will also get the bodycopy you include to be read, successfully communicating everything you had to say in that newsletter.
For this reason, we want to show you in this post some examples that can serve as inspiration so that when making newsletters you get that different touch that you are looking for and put your brand touch.
How to make newsletters if I have no idea of editing?
And even if you don't know anything about editing, you won't be able to get down to work designing newsletters.
If you use an email marketing application, the task will be as simple as clicking on the objects you want to add and dragging them onto the blank canvas of your newsletter, with a system as intuitive as "drag and drop". You will also have the possibility to choose a default template and customize it to your liking, choosing the modules, their format and, of course, the colors.
There is no excuse!
Newsletter inspiration: find your own style
The visual design of your newsletter must correspond to the style and tone of your brand and always retain its essence. Having your own style will make it easy for your users to recognize that you are communicating.
We will analyze three very different examples that captivated us the view and we will give you the keys to style were the ones that caught our attention. Take note and think how you could transmit the same with your company!
Adjust communication to the target
Example - Bershka Newsletter
Bershka is a clothing store with a young target. With this premise ahead, they adapt their design and communication totally for their audience.
In their newsletters they use campaign photos with a casual, urban and natural style, with which their audience can feel totally identified.
The typography used is reminiscent of childhood Nintendo games, the retouching of photographs to Instagram filters… Each detail is designed to provoke a specific reaction in the user: one that is familiar.
Only with the design of their newsletters, they transmit a very Millennial universe, fulfilling one of the most important premises when it comes to doing email marketing: adapt communication and design to make them attractive to your target audience.
Create a striking pattern and use something that is topical
Eye-catching patterns Newsletter - WEB
From the Maquillalia website, an online store for beauty products, they sent us this very colorful newsletter.
Every year, the company Pantone, which patents a color control system, chooses what will be the star tone of the season. Taking advantage of the circumstance, we find this bulletin, which shows in perfect harmony a few products with the Ultraviolet color as a common point. Also, the design of the web logo matches the color of the year, they know how to play in your favor with this!
This newsletter transmits that pleasant sensation that runs through you when everything fits without clashing.
It shows that they are aware of what is going to take, which results in customers being able to feel professionalism on the part of the brand.
And what is achieved with this? Such careful design in every detail is a sign of concern and dedication. If you do it with your newsletter, imagine how well you pamper your users… It will increase customer loyalty and trust in your brand.
Call to action on the move: newsletters with gifs
Call to Action with GIFs - Newletter Example
The newsletters of the well-known lingerie brand Victoria Secret always follow a very marked style. Their bulletins are full of pastel or bright colors, sunny days, infinite pools…
They capture the personality of the brand with total success and transmit freshness the first second after opening the newsletter.
But what most attracts us about these newsletters are the gifs.
They have invaded the virtual world and email marketing could not be less. When you design a campaign you have to make a careful selection of the images you include, so as not to overload with information.
The gif becomes a perfect solution when you can't decide, since it allows you to include several images and also adds a lot of dynamism to the newsletter.
In turn, the same gif acts as Call to Action, by clicking on it you can redirect the user wherever you want. Striking, simple and effective.
Design newsletters always thinking of your audience
Three completely different examples, but they work because they fit the brand's personality.
By sending newsletters you can communicate directly with your clients, just as if it were face to face, you need that personality and that tone that should be reflected in your designs.
You have to like it, yes, but those who are going to receive it have to like it better and better than better if you also manage to draw attention to the objectives that you have set yourself with the sending of that campaign, whether it be achieving conversions, loyalty or just entertain.
Are you thinking of new ideas to improve the visual part of your newsletters?
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Authorship: Javiera Cortés, junior content manager at Mailify Spain
