Business success is for the experts, and no matter what you do, you can become one, and one way to do this is to pass on your knowledge in writing. For this, there are 3 very simple ways: 1) Writing articles, 2) Publishing an electronic newsletter and 3) Writing a book.
You know a lot about your product or service and what it brings to people, but if you don't share it with anyone, what difference does it make?
Business success is for the experts, and no matter what you do, you can become one, and one way to do this is to pass on your knowledge in writing.
But… write what? or as? Very simple, these 3 ways can help you:
1. Write articles. It doesn't matter if your knowledge is about Quilting, Strollers, Insurance or Finance, surely someone is looking to know more about it. The articles explaining a "How To" are great for drawing attention to your talent and knowledge and for positioning yourself as an expert.
Also, if you publish them on specialized sites, you can attract a lot of qualified traffic to your site, and if the article is written in a persuasive way, it can even generate sales of your products or services.
We all have problems and we look for ways to solve them, your clients are looking for that solution. Put it within your reach through articles. For example, at some point I realized that many people were on Facebook, but did not know how to use it to attract customers, so I wrote the article How to use Facebook to attract customers.
Tip: A blog is the ideal place to publish your articles and demonstrate your knowledge.
2. Publish an electronic newsletter. The famous electronic newsletters or e-zines are an efficient tool (in terms of cost and scope) to position yourself as an expert, because through them you can offer advice, useful information, share success stories and directly promote your products and services.
Elementum of Customer Attraction is precisely that, an electronic newsletter with which I keep in contact weekly with people who choose to subscribe. Doing so literally costs me pennies, and its scope and benefits are enormous.
3. Write a book. Nothing will position you better as an expert in your field than a book, and for them you can take 2 paths: 1) that of the traditional publishing industry and / or 2) that of electronic publishing.
The first is usually complicated, expensive and requires a lot of energy and resources. The second offers you the possibility of having an e-book whose cost is practically zero and you can easily distribute it.
Whether you decide to implement one or all of the three ways to position yourself as an expert, the only thing I suggest is that you start as soon as possible. Remember that there are already people who are looking for what you know and offer, so do not let more time go by and start writing.
When you do, you will be differentiating yourself from your competition, you are demonstrating your knowledge and generating value through them, which will allow you to attract more customers and generate more income.
How can you put all this into practice? You already do it? What benefits have you found?
