Are you reluctant to marketing your business and are you afraid of rejection when you offer your services and products? It is a very common problem of the enterprising woman. She prefers to dedicate herself to all areas of her business, except marketing. Discover 3 ways to overcome the fear of rejection, so that you can solve once and for all the problem of your low sales.
The fear of not. It is the root of fear of rejection, listed as one of the greatest fears, even above the fear of dying.
It is also the root of many problems that you may be experiencing in your business today:
- Few visits, Few customers, Few sales, Few collaborations, Few income.
This fear makes many enterprising women reluctant to constantly pursue aggressive marketing to position themselves successfully in their market.
Everything else they do well: they appreciate their clients, create solutions to their problems with care and love, spend hours designing beautiful websites, and interact with their clients where they can, giving away lots of information to help them.
Do not do it.
Marketing is for your business like breathing for your body. You stop doing it and your business loses life.
I know, because I struggled for many years with this fear. In fact, I had two businesses before I became a successful businesswoman and both failed because of my fear of sales.
Robert Kiyosaki, the famed author of books like "Rich Dad Poor Dad" and "The Cash Flow Quadrant," even advises any budding entrepreneur to work in a company's sales department, only to overcome fear of no.
How to overcome fear of not?
1. Understand that it is not true
First, you must understand the nature of fear. Fear is nothing more than twisted faith. When you are afraid, you are imagining an unfavorable outcome, while faith comes from a place of hope and will always believe in a positive result.
In simpler terms, this means that you choose what you believe. Fear only exists in your imagination.
2. Seek no instead of running away from it
One of my dear mentors advised me: “Bettina, to be a good salesperson, you have to look for 100 no before getting a yes!”
That helped me adopt a possible no as something natural and probable within the sales process. I understood that my expectations of always getting a yes were unreal and I began to see the no as something very different:
It was no longer a resounding "no" expressing a rejection of my offer, but a "not now" or a "not this". This led me to constantly adjust my offer to the most pressing needs of my clients and, in addition, I kept in contact with them to offer my services again at another time.
And guess what? Aside from overcoming my fears, my sales went up!
3. Decide to take action with your knees shaking
A famous saying says that the bravest person is not the one who is not afraid, but the one who keeps going despite being afraid.
As an entrepreneur, many times you will have to act despite your fear. We have already seen that this fear is a lie produced by your imagination. Why are you going to listen to him?
Dear and brilliant entrepreneurial woman, you just have to decide to take a step of faith to get out of your comfort zone, which limits you with your false fears. When you do, those fears will remain in your past.
Your mind may still entertain them for a while, but your heart won't anymore!
