Do you break your head thinking about how to sell your products on the Internet? I have good news for you: you will be able to sell better by simply doing what you know how to do best: share your knowledge, skills and experiences and educate your followers. How does it work? Discover 3 key steps to sell educating.
Over the years I have come across a sales method that is highly effective, especially on the Internet, where it is more difficult to gain the trust of your potential customers.
There is a concept of the prototype of a good seller that, in my opinion, is wrong.
At least on the Internet, the typical charismatic person who knows how to use the right words to persuade a potential customer to buy your products and services does not go very far.
When offering a product or service on the Internet, highly selling language even repels people. They are tired of hearing it. They are wary of people who are trying to openly sell to them.
And customer trust is key to a successful sales process.
On the Internet, it is doubly difficult to gain that trust, since there is no personal contact with your client. Therefore, you cannot resort to resources like your charisma and your body language.
You have to use other methods.
One of the sales strategies that have given me the best results does not have much to do with sales per se.
When I offer my products on the market, I do what I do best: I educate.
On the Internet, this approach always works. It requires extra effort, but it is a much more powerful method than sales language alone and is used very successfully for launching products and services on the web.
How to sell educating?
Here I give you a simple 3-step system to sell educating:
1. Survey:
It is best to start with a survey, to find out what the needs of your potential customers are.
Useful fact: I always include writing fields in my surveys, to know what is the language with which my followers express themselves when describing their problems, anxieties and longings.
Then I use the same language to be able to communicate with them better.
2. Development of a free product that educates:
Once the survey is done, create a free product that offers a solution to your problems. This product should not be very detailed. It can be an eBook of about 20 pages, a short video course (with 4 to 5 videos of 5 minutes each) or a series of short audios.
Be generous with your wisdom and help with a spirit of service. People will be delighted with the delivery of your knowledge and you will earn their trust.
3. Offer your paid product:
Once you got attention with your free product, you have gained the trust of your followers, because you gave them something of high value that they can immediately apply in their lives.
Some of them will want to know more and will be willing to invest money in you in order to obtain it. They already know the level of your delivery and they are sure that your paid products are just as good.
Mention your paid product during the delivery of the free product and explain the benefits it offers.
And that's it! You will see how simple it is to sell successfully when you deliver what you already have in full, with empathy and with a great spirit of service to others.
That never fails, especially in Internet business.
