For any service business with an internet presence, it is essential to carry out online marketing, both in the case of autonomous entrepreneurs and SME owners. I am not a great marketing expert, but I have had to study a lot of online marketing to make the web and the newsletter of my own business work, and I transmit that same knowledge now as a Mentor and Entrepreneur Coach.
This time I bring you the first 3 steps of your internet marketing. Sure there is more, but these are the first, and they are also inexpensive.
Step 1 of your online marketing: The web and the blog
The first thing you will need to create your online business is a website, made at www.Wordpress.org if it is a service business, which allows you to have your blog 'inside', and it is easy for you to learn to manage it for yourself. same. The web is the first thing that your potential clients see of you, and what will make them stay on your website and continue reading, or leave if they do not see clearly what you are doing. There will be those who leave because they are not interested in your website, do not worry because they would never have been your client.
The blog is the part of the web where the articles you write are kept. They are accessible to those who visit your website, and they are proof that you know your profession. No one will be interested in revisiting your website if you don't add new articles, so they won't have you in mind when they need your services.
Step 2 of your online marketing: the bulletin or newsletter
It is very important that your website has a visible form for anyone who wants to subscribe to your newsletter. It is the way you will have to be in contact with your followers, you will send them your articles and news about you and so they will get to know you. Ideally, send one newsletter a week, although there will be weeks when you also send them specific information about promotions or various news.
You will need to hire an auto-responder to collect new subscriptions, unsubscriptions, email changes… From there you will send your newsletters with your articles and news for your subscribers, with the advantage of being able to pre-program your shipments, taking into account the 'time local 'of your subscribers. If you try to save it, there will come a time when you will feel overwhelmed by the size of the list and its changes.
Step 3 of your online marketing: Social Networks
Before creating your website, start by making yourself known in the RRSS. Although the most important thing and what will help you position yourself in the Internet search engines are the Company Pages, start by creating a profile for each social network and try to have a high number of contacts. So you can tell them after you have launched your website, and ask them to join your RRSS company page and subscribe to your newsletter.
Facebook is the largest social network in the world, it is essential that you are there. It is also true that you are on Google+: it belongs to Google and the 'likes' and 'forwards' of your posts are more relevant for positioning in your search engine. LinkedIn is important if your clients are there. Twitter is important only if you are going to attend to it daily with your posts and comment on those of others. Use only if you work in fashion, beauty, photography or sale of products, since this RRSS is exclusively for photos.
More and more entrepreneurs work on the internet, and online marketing is essential for any business that wants to get customers there. Create your website and your blog, hire an autoresponder for your newsletter, create personal profiles on social networks and add as many people as you can, especially the profile of who your client will be, and then create your company page and redirect them there.
"In today's era of marketing and Web 2.0, a company's website is the key to their entire business" Marcus Sheridan.
