Is it difficult for you to sell your products on the web? It is what usually happens with people who start a business on the web: they do not know how to offer their products and services. Learn 3 key questions that you must answer to formulate a powerful sales language that will change the results of your advertising efforts in the exhibitions you make offline, online, by phone and by any other means.
One of the big mistakes that I see that is repeated a lot in the neo-entrepreneurs of the web, is the one of not knowing:
- Firstly, the importance of marketing and, secondly, the ability to formulate an offer with the right sales message.
Ignorance about the importance of advertising is typical of anyone who has never been involved in a business. Our traditional education does not prepare us to undertake, much less to sell successfully.
Consequently, a person entering an Internet business for the first time will be determined to create their products, put together their web pages, and learn how technology works. When it comes to mentioning the advertising of their services and products, they look surprised.
After finally understanding that advertising will be one of the main activities as owners of an Internet business, comes the second great obstacle:
How to formulate an offer that leads to a great conversion in your sales?
Typically, the internet entrepreneur will offer his courses, video conferences, eBooks, CDs, teleseminar, etc. As he is the one who knows the characteristics of his products and services the best, he believes that he will be able to arouse the interest of his potential clients by explaining to them everything they will get by buying them.
What he does not know is that the customer is not in the least interested in how many pages and chapters his eBook has and how many videos he will get when buying the info-product.
The only thing the future customer wants to know is what will be the result - or the transformation they will experience - when buying. Nothing else.
So it is very important that you answer these 3 key questions before writing your sales message:
Imagine your ideal customer who has achieved success with your product and / or service…
- What exactly was the result he obtained from working with you? What other transformations did he experience in obtaining these tangible and intangible results? What would have been the cost to your client if he had NOT accepted your offer?
Once these questions are answered, formulate your sales message with them and you will see how you will use a powerful language that will change the results of your advertising efforts in the exhibitions you make offline, online, by phone and by any other means.
