Do you consider yourself to be a bad seller? If you are a person who is having trouble selling your products and services, you are probably using the wrong approach to your marketing. In reality, marketing is much simpler than you think, if you take into account these 3 key points that you will need to know in order to have a successful marketing strategy in your Internet business.
“If we stop looking for potential clients and focus on understanding their needs, selling our products would not only be much more effective, but would also bring us greater satisfaction. Necessity is the first, last, and only reason why a potential customer and a seller communicate. All the language, gestures and feelings of a sales process should be based on obtaining the understanding and resolution of a need. ”
- Slade Machamer
Sales Director (http://www.e-myth.com/)
Have you ever been angry about the way they treated you in a store, restaurant, online service, etc?
It is frustrating when that happens. Maybe you dropped your claims and claimed. What is certain is that you left that place never to return again!
Today I want to invite you to take out of that unpleasant experience the 3 key points that you will need to know to have a successful business marketing strategy in your Internet business, especially if you are a person who hates sales.
The 3 key points of a successful marketing strategy
1. Thorough knowledge of your client's needs.
2. The definition of an ideal solution to meet this need.
3. An honest evaluation of what you can deliver to solve their problem.
These 3 points are the essence of good marketing. They form a strategic process that should never run randomly.
Failure of others is your great advantage
The business world is full of unfulfilled promises. Phone calls and emails are not returned. In the event of a claim, at most an automatic message arrives that says it regrets the inconveniences suffered.
The good news is that, in a world this mediocre, you have a great opportunity! Genuine concern and integrity are so rare that they will instantly differentiate you from the crowd and increase your sales and customer loyalty.
This is very good news if you are one of those people who hate sales and see it as one of the main obstacles to the success of your Internet business.
The sales of your products and services will become a pleasant event if you start to approach them from this angle.
You will no longer be "taking the money out of the pocket" of your clients, but you will be supplying their most burning needs, with a genuine concern that guarantees them obtaining the result that you promise to deliver.
How to know the needs of your client for an Internet business?
A. Dive into your market:
Find discussion groups and social networks where your clients get together.
Start frequenting forums and blogs where your customers leave their opinions and ask questions.
B. Survey your market:
Surveys are one of the most powerful tools to research your client. I do several surveys a year and I always do one before launching a new product.
I recommend you do the same. You can use this tool to do free surveys:
en.surveymonkey.com
Once you know what your client needs, try to deliver a product and service that will lead to the results you are looking for.
That way you will always be successful in your Internet business!
