Attracting clients is one of the skills that I have acquired in my experience as an online marketing consultant. Clients who come to me constantly and automatically, without having to be chasing anyone.
This I have achieved thanks to a proven attraction marketing system, which I have learned and perfected, not trying to reinvent the wheel, but to apply systems that already work. This system is based on four basic strategies:
1. Advertising
Advertising is essential, because if people do not know you exist, no matter how good a professional you are, clients will not come. Many businesswomen think that being good at their job is enough, that word of mouth will do the rest. I'm not telling you it's not like that, but that happens after a long time.
For word of mouth to exist, you first have to have customers, and for it to work as the only means, their volume must be very high. So stop making excuses, and spend time and / or money on advertising.
Thanks to the internet, this advertising does not have to be expensive, it can even be free and just as effective, but you have to do it.
Your advertising should be mainly aimed at increasing the database by creating a list of interested subscribers, to whom you will send your valuable information for free to start creating a relationship of trust that positions you as an expert whom they will remember, and thus be able to establish contact frequently produced by the sale.
2. Define your client
Not everyone is your customer, if you keep thinking like this, you will continue without attracting them. If you do not have a well-defined client, you will not know where to publish your advertising, and you will be one more among millions. With which you will have the same possibilities of attracting clients as you will of winning the lottery, and all your advertising efforts may be on deaf ears.
Do you really want that? Or do you want to attract customers constantly and automatically? Your client is the person who has the problem you solve, the financial resources to invest in your solution and is also willing to pay for it.
3. Solve your customer's problem
As I said in the previous section, focus on solving the biggest problem your client has. You must be in permanent contact with your prospects and clients, survey them, listen to what they are saying. Based on their responses, create your programs, services and / or products that solve their problem or fulfill their greatest desire.
4. Frequent contact
Frequent contact is vital to attract customers, since it is the one that creates trust, loyalty and closes sales. Also, thanks to being in contact with your prospects and followers, you can carry out surveys to find out what they really want and thus be able to design programs, services and / or products that adapt to what your clients are demanding of you.
This contact is how you will offer your products and / or services, as well as discounts and promotions, but always giving information of free value.
Implement these four strategies without excuses in your business, and begin to attract customers constantly and automatically.
