I hear entrepreneurs say every day that their businesses are no longer the way they used to be, that they do not bill the same, that they pay more wages and benefits, that their customers are no longer loyal, that their sales have dropped, as we say in my section, that the business is going down.
Most employers agree, the collaborators lose a lot of time, that they do not have enough attitude for work and that the social security agency releases them from their work activities with excessive breaks, that the collaborators arrive late and leave early, which There is no longer that love for work, other than for the income they receive monthly.
Despair increases, some make massive layoffs, others pressure their collaborators in such a hostile environment to provoke the resignation and the usual of one of our municipalities, that they send executives to the garbage dump to go straight to the house of the fence, for not agreeing politically "although they have been excellent workers."
Well when I give advice to these clients, I recommend 5 important points, so that your business stops the fall.
- Get together with the people you work with, explain your mission and vision, without forgetting your short, medium and long-term goals. Conduct an internal customer satisfaction survey, so you have a broader idea of how to empower your collaborators and How you can improve leadership. Define the functions of the positions, you may think that your collaborators must do everything, because I have news for you, they will end up doing everything wrong, they must know exactly what they should do and how to do it. Define a table of awards and sanctions, in which you can firmly motivate in a positive way those who strive and give the 101% needed and, of course, sanction those who do not carry out their duties with responsibility, honesty and good sense. Clearly write your strategies, plan,remember that what is not measured cannot be controlled, if you do not know what to do and how you will do it, you will never know if you are meeting your goals.
These 5 points are just the beginning of a big change, don't just think about making more publicity to increase sales, rather think about how much money you lose, why your customers are not satisfied with the service, due to the lack of follow-up, for the disinterested treatment and the dead time that each collaborator has. After this process we begin to carry out an advertising campaign.
