There are seven aspects that a speaker should be aware of in preparing and broadcasting a public speech or presentation. A professional and effective speaker knows that you must apply these seven elements or aspects at the same time.
Not paying attention to any of these aspects can result in an unprofessional presentation. It can result in an unprofessional presentation or speech, even not paying attention or not applying any of these elements or aspects can result in a disastrous speech.
- The speakerThe messageThe audience or the audience.The channel.The feedback.The noise.The place.
Aspect 1. The speaker
One of the major components of any speech or presentation is the speaker itself, that is, the source of the message. Many speakers forget that they are the presentation itself, and not the visual supports they use. Many presenters or speakers today put a lot of effort into visual aids and forget that those elements are just that visual aids that help the speaker make a better exposure. Relying on visual aids one hundred percent is not recommended.
There are three factors that we need to consider about any speaker.
A. Your motivation when you make the presentation.
B. Your credibility as a speaker
C. His style and personality to communicate his knowledge and ideas.
A. Your motivation when you make the presentation.
A. The motivation of a speaker when he communicates his knowledge and ideas to an audience is a factor of great importance to achieve success in his speech or presentation. As always as I always say in my training programs, "if you are not going to say it with passion, leave me a note." When a person speaks in public, they must do so with passion, energy, a positive attitude and a great desire to help people. Otherwise, your message won't get strong enough for the audience to pay attention to it from start to finish.
B. The credibility of the speaker.
The ideas and knowledge of a speaker are accepted as credible only if the speaker is received as a credible person. The credibility of a speaker inspires confidence in the public and depends on his enthusiasm, reputation, competence and professionalism. A well-organized speaker will usually be considered a competent person. When the speaker delivers an engaging, engaging, and useful message, you will be seen as a credible speaker. The organization, the authority in the matter, his professional attitude and the mastery of the details, are characteristics that inspire confidence in the public.. Therefore, the message conveyed by the speaker will be even more credible. Credibility is built with discipline, respect, track record, responsibility and a good reputation. A speaker's tool is the word, and therefore he must endorse it with deeds.
C. His style and personality to communicate his knowledge and ideas.
How the message is presented is a fundamental factor in the goal of any presentation. A well-designed or written speech or presentation could lose its effect when the speaker presents it in a mediocre way. For this reason, it is important that the speaker transmits his knowledge and ideas in an orderly manner and with his own style.
Aspect 2. The message
The message refers to everything that the speaker says to himself or herself verbally and bodily. The verbal component can be analyzed in three basic elements.
One. Content.
Two. Style.
Three. Structure.
Let's look at each of these three elements:
Content: is what the speaker says about your topic.
Style: is the way the content of the speech is presented. That is the style the style can vary, in some cases it must be very formal or very informal. Most presentations can fall between those two extremes, and in each case the style should be determined by what should be most appropriate for the speaker, the audience, as well as the occasion and venue.
Structure: The structure of a message is its organization. There are many ways to organize it, but in each case, the structure could include an introduction, a body or argument, and the conclusion.
When speeches and presentations are poorly organized, the impact of the message is low and the audience will have to settle for accepting it. You have no choice. For a speech or presentation to achieve the desired goal, it must captivate and impact the audience from the first 60 seconds to the end of the intervention.
Aspect 3. The audience.
A professional speaker should analyze his listeners before the speech and decide how he should present his ideas. This analysis could include some important considerations:.
Needs, Age, sex, marital status, race, geographic location, type of group (homogeneous or heterogeneous), education, trade, activity and profession.
The speaker must always adapt to the audience, both in language and dress.
Aspect 4. The channel.
When a speaker communicates with his audience they use many channels of communication. These include: the non-verbal canal, the visual canal, and the ear canal.
The non-verbal channel:
- Gestures Facial expressions Body movement Physical posture
The visual channel:
- DiagramsDrawingsGraphicsPhotographsVideosObjects
The ear canal:
- Voice tone Variations in voice volume Tapes, CDs or audio materials
Aspect 5. Feedback
Feedback is the process by which the speaker receives response or information from the audience that has heard your message. The feedback process is not complete until the speaker has responded to the concerns of his audience. The process includes the audience's reactions to the speaker's response. There was a speaker who could ask her audience anything and even ask them if they understood any point that was discussed during the presentation. When we speak in public we must be attentive to the non-verbal reactions of the audience and be prepared to respond to the reactions of the public during the presentation. The responsibility of a professional speaker is to provide your audience with all the information they need to hear.
Aspect 6. Noise.
There are two types of noise that a speaker should be aware of:
External noise and internal noise.
External noise consists of sounds in which speaking, laughter, poor acoustics of the auditorium, temperature (too hot or too cold, poor ventilation, visual interference such as low light or obstacles between the speaker and the audience.
Internal noise occurs when the speaker is confused or conveys an unclear message about what he wants to express.
The best way to combat any type of noise is:
Use more than one communication channel at the same time (verbal and non-verbal). Make sure the auditorium is set up to perform in public. Use repetition of ideas throughout the presentation. Transmit a clear and concise message so that the audience understands it.
Aspect 7. The place.
The place where a speech is delivered can be one of the most important elements for the success of a presentation. It is important to review the venue before a presentation. It is necessary for the success of the speech. I recommend that you check the place or auditorium where you are going to make your presentation. We must know in advance the exact place where we are going to speak in public and coordinate all the details to take all precautions in advance. For example: the conditions of the place, the seats, the air conditioner, the lighting, the arrangement of the platform, the seats, the tables, etc. all details must be under control.
