Introduction
For a certain business, company or organization to be truly successful, it is necessary to analyze all the possibilities that it has in favor, as well as those that it has against, to carry out the flourishing of the proposal in the most correct and fruitful way possible.
Planning a project in detail is an action to which the palpability of the project can be attributed; It is an important point too much to be able to concretize the ideas that are intended to be captured.
There are efficient tools to achieve optimal development of the plans (specific solution or strategic) that you want to implement to achieve maximum performance from the organizations and / or institutions proposed. Various internal factors (financial resources, human resources, technological resources, material resources, etc.) and external factors (demographic data, culture, economy, etc.) are considered important factors that will help achieve the maximum potential of the Opportunities and Forces, and reducing further Threats and Weaknesses; such is the case of the SWOT Analysis, which is discussed below.
Development
To successfully carry out the operation of your company, the SWOT Analysis will be structured in such a way that the organization is analyzed internally, as well as externally.
The strengths belong to the favorable characteristics, along with the opportunities, to which the flourishing and productive, effective and efficient operation of any institution or organization are mainly attributed. Weaknesses and threats are “negative” characteristics that can greatly hinder the objective or goals, they can also make the organization an ineffective, inefficient, and even truncated system; bankrupt.
The conditions and possibilities that are available must be analyzed correctly and measuredly; This will help to correct the present problems, or to avoid dealing with those problems during the administration and / or management of companies.
Internal analysis: knowledge of the virtues or forces (strengths) that play an important role of intervention that facilitates the fulfillment of the objectives is extremely necessary, in the same way the limitations (weaknesses) that afflict the institution must be found out and known and they separate it from the effective and efficient fulfillment of its goals.
External analysis: the circumstances or conditions that contribute or attribute advantages to the company (also called Opportunities) must be discerned or known, as well as those that imply problems in the development of its qualities; threats belong within this constitution.
Once the internal and external analysis has been carried out in the most subtle and precise way, the information obtained must be emptied into "Format" (table format). With this, strategic plans can be developed that include and potentiate and / or maximize strengths and opportunities, as well as minimizing or reducing the limitations of the objectives and goals set; Threats and Weaknesses.
conclusion
In all organizations and agencies, there are various conditions, circumstances or factors that determine their correct functioning, that is why we propose the analysis of internal and external determining factors in order to know and choose those that provide a positive impact, reducing to the maximum those that limit the adequate development of the functionality and / or objective desired by them.
External factors are those that commonly influence and act as direct conditioning factors and negatively interfere in the proper development of any organization, but, in the same way, they are very important for the boom to emerge from the settlement or approach (building-ground and living-air beings) *, or improvement through correction of errors.
* Organization or organization and external factor (in this case, environmental).
Bibliographic references
- The business plan.. Díaz de Santos editions; Madrid: 1994. ISBN 84-7978-109-2. Available at: https://books.google.com.mx/books?id=9GnvdQknUeIC&printsec=frontcover&dq=el+plan+de+negocios&hl=es-419&sa=X&ei=ko77VN-LJoWLyASgqIKQCw&ved=0CBwQ6AEwAA#v=one % 20of% 20business & f = false SWOT Analysis. Innovation and quality secretariat.. Available at: http://www.cca.org.mx/funlaciones/cursos/ap089/apoyos/m3/analisis.pdf ¿what is the SWOT matrix ?. Website. Available at:
