Paradoxically, universities have communication and administration faculties, but their administrative models do not seem to apply contemporary administrative theory, but still maintain classic management models.
A study carried out at more than 35 universities in the country during the Management of Communications in Public Universities meeting, promoted by the Ministry of National Education and the National University of Colombia, indicates that the main problem affecting these institutions is the lack of double track channels.
Well, on a measurement scale, with 0 being the most favorable and 5 the most critical, the rectors and directors of communication of said educational institutions rated it with a 3.2 incidence.
This means that their leaders lack leadership skills, therefore communication will not flow properly and will create difficulties in the processes of these educational institutions.
The second factor is the deficiency of communication between the areas, there is a curiosity to be highlighted and that is that although the universities have communication and especially administration faculties, their administrative models apparently do not apply contemporary administrative theory but maintain management models. still Taylorists.
Thus, communication problems generated by the lack of competencies in this area on the part of leaders and teams, and even communication models that facilitate the management and achievement of institutional objectives, are evident.
On the other hand, to the question, what incidence do communication problems have on management problems? The surveyed publics indicate that they have a 50% relationship, this hints at the need to implement more effective communication models in order to improve this situation.
When asked how much communication problems affect the organizational climate, communication managers agreed that they affect 40%, thus pointing to a marked importance of communication in this field.
With this same percentage, they rated the incidence of internal communication on user satisfaction, curiously, other associated elements are that universities do not recruit students from advertising phenomena, but from voice to voice, hence the importance of universities learning to build brand.
In conclusion, public universities should give a greater degree of importance to communication given its incidence in different administrative management processes, in order to satisfy the needs of its users and be on par with educational development and technologies..
Sample:
39 applied surveys.
