In these articles, people interested in the topic of Organizational Communication will be able to find out which are the most important texts they must have to guide themselves and which are the most innovative books, which we believe will be the most used for 2010.
1. Wikinomics (USA)
Author: Don Tapscott and Anthony D. Williams.
English language.
Publication date: December 2006. Ed Portfolio.
In this book, the authors refer to social networks as increasingly effective tools to generate knowledge. They explain how transversal communication is displacing the information produced by traditional mass media.
An important paradigm shift in collaboration between human groups is announced through the technological tools of the 21st century.
These central approaches make the book an indispensable map to guide organizational communicators and entrepreneurs in 2010.
2. World Café. The new paradigm of organizational and social communication. (Mex).
Author: Juanita Brown, David Isaacs and the World Café Community.
Language: Spanish
Year and editorial: 2006. CECSA.
Without a doubt, it is one of the most innovative documents in a long time on organizational communication because it involves transversal communication, the generation of knowledge through communicative structures and, of course, refers to the contribution of communication in the processes of innovation and competitiveness of companies. organizations.
3. Integral Communications Management (Col).
Author: Jorge Aguilera. In collaboration with Natalia Camacho.
Language: Spanish.
Year and editorial: March 2008. Ed. Ecoe Ediciones.
From Colombian teachers Jorge Aguilera and Natalia Camacho. It is a revealing document that points out communication from a comprehensive perspective, involving the media, relationships and processes when it comes to proposing communication strategies.
It includes an innovative chapter on indicator communication together with the latest determining trends in communications management and strategy.
Without a doubt this text is indispensable for 2010 because it will make you see in a different way the management of communication in organizations.
4. Communicate to create value (ESP)
Author: José Ignacio Bel Mallén (coordinator)
Language: Spanish
Year and Edition: 2004, EUNSA.
This book is the result of a joint work carried out by specialists and researchers belonging to the Valencian Community for the Development of Communication and Society.
Its authors, experts in the different areas of communication, offer an orientation map for the new trends of 2010 in external and internal communication, corporate identity and communication in crisis, among others.
5. Corporate Reputation and competitiveness (USA)
Author: Gary Davies
Language: English.
Year and edition: 2004, Routledg.
It is a joint investigation of renowned professors specialized in the subject of corporate reputation and management. They present the case of reputation as a strategic tool for organizations in the 21st century.
In their book they propose the Corporate Personality Scale to measure what clients and staff feel about the organization itself. And also, the corporate Reputation chain to learn how to link personnel and customer satisfaction through the organization's reputation.
The text offers results of studies carried out by its authors on customer-employee interaction and explains how and why to influence the opinions of business customers. These key elements make this book an indispensable tool for 2010.
6. Dircom Notes. (Arg)
Author: Juan José Larrea.
Language: Spanish.
Editorial and year: Editorial Dircom. 2008.
A compilation of the genius, Juajo Larrea, behind the dircom network. His work is an idea of exponential growth that will undoubtedly be the largest network of knowledge for communicators and public relations in Latin America.
For those who had stopped finding novel information in European documents, this document is revealing. Some have called it "The Latin American proposal".
The co-authors of the work present original proposals on communication strategies, social responsibility and brand positioning strategies with forceful arguments and solid positions.
7. Organizational communication, theories and studies. (Esp)
Author: Antonio Castillo.
Language: Spanish.
Year and editorial: 2009. Ed. Clave.
This is a Compilation of Works by highly prestigious researchers published by the U. De Málaga and coordinated by the respected professor Antonio Castillo. Serious works such as those of María Victoria Carrillo, María Teresa Otero, Paul Capriotti (spectacular). Several authors with articles of excellent quality make this work a success in organizational communication and PR for 2010.
8. Corporate Branding: Foundations for the strategic management of Corporate Identity. (ESP)
Author: Paul Capriotti
Language: Spanish
Year and publisher: 2009, Collection of company books.
Its author offers in his text the guidelines to manage a brand with a view to the future and how to generate a strong, coherent and distinctive identity that makes an organization stand out.
Capriotti explained that his book covers theoretical aspects and practical models to be applied in companies successfully. Also, it mentions the new trends and main changes that communication has presented with the arrival of the Internet.
9. Dircom, strategist of complexity. New paradigms for communication management (ESP)
Author: Joan Costa (editor)
Language: Spanish
Year and publisher: 2009, University of Valencia.
The book compiles the contributions of 14 authors specialized in communication on a current topic such as the importance and strategic role of the director of Communication, also known by the acronym dircom.
The growing need for private companies and public bodies to establish adequate strategies for relating to all their audiences make this book an indispensable tool for managing new trends in the direction of communication.
This book is a reference manual that contains the most current aspects that those who want to dedicate themselves to communication management should know and use.
10. Three Visions of Ethics and Social Responsibility in the company of the XXI century. (COME)
Author: Emeterio Gómez, Víctor Guédez and Italo Pizzolante
Language: Spanish,
Year and editorial: 2008, pro-franchises.
Three presentations reflect the three different visions of these renowned journalists in relation to the ethical role in business and the role of social responsibility in Venezuela and the world today.
