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Nucleated addressing. new option for business management

Table of contents:

Anonim

A methodology focused on increasing the effectiveness of the company from the conclusive achievement of objectives.

The new changes in the management culture of the information age have opened the way to the development and implementation of business management models that streamline the flow of communications in companies and achieve effective compliance with organizational dynamics.

Nucleated addressing is a new management methodology that criticizes strategic planning (mission, vision) for considering it too theoretical and impractical. This model arises as a response to the problems that arise in different areas of the organization, in which strategic work is mixed with tactical and operational, resulting in operational work using the time required to execute an action. strategic.

This new management model allows to simplify the strategy so that the execution is more practical, for this reason, it does not start from tasks but from objectives, which are structured in order of importance in strategic, tactical and operational.

A strategic objective is the one perceived by an organization as a whole. From this perspective, the actions that are necessary to achieve it comply with tactical objectives and the tasks for the development of said actions comply with operational objectives.

In this way, the objective of an area can be strategic for it but tactical for the organization.

One of the most important elements of nucleated targeting is the consistency that must exist between the objectives. This factor makes the company more dynamic when it comes to achieving corporate results. When the objectives are not consistent, the collaborator feels that he works a lot but achieves little.

The hierarchy of objectives provided by the nucleated direction allows the collaborator of the company to prioritize actions and direct the development of their work towards the fulfillment of the strategic objective, that is, to concentrate on what they have to do. For this reason, the first step in the execution of this methodology is the identification of the strategic objective and from there to establish and direct the actions that will allow its achievement.

The companies that implement this management model publish the strategic direction in each of the areas involved, thus replacing topics such as mission and corporate vision. In the same way, they identify and publicize policies, relating the objective to be met in certain time frames and action frameworks.

The definition of the indicators is another key factor in the development of this process and it must be taken into account that they must be defined for each of the levels (strategic, tactical and operational). The indicators related to effectiveness, that is, to achieving the objective and efficiency, are the most important.

In this way, a new proposal in management is presented, simple and organized when it comes to achieving conclusive results that will contribute to prioritizing the development of strategic actions in your organization.

Nucleated addressing. new option for business management