The most recent medieval, modern, contemporary economic history has shown us that throughout the world the ventures or businesses that have operated under a franchise model (primitive or modern) have served to create new opportunities, open and expand markets, and above all to boost business and improve the economy.
In fact, today the ventures that operate under franchise models make up the most advanced, efficient, practical and socially focused production and business system in all of human history. For this reason, franchises currently play a leading role in our societies, but not only from an economic point of view, but also from a social, environmental and political point of view.
The global trend is that franchise systems are permeating their benefits in different industries, in commerce, in health, in telecommunications, in food, in education, in culture, in sports, in entertainment, in maintenance, transportation and, in short, in almost all human activities. Incidentally, this appears to be unstoppable.
Simultaneously and complementary, the franchise scheme is gradually penetrating, with a positive trend, the lower socio-economic segments, which is consolidating the format and in turn allowing the mass supply of products and services produced by franchises and the massive demand by people who demand quality lead us to the current situation: In general, a considerable percentage of people know that franchises offer quality, but only a very small percentage of these are visualized creating a franchise or investing in an existing one, because they see it as an opportunity that is not for them, without that being true.
Those who think that mastering franchise knowledge is only for the wealthy, for large companies or for experts in the economic field, are a little wrong. We are ordinary entrepreneurs, like you or me, with little time available and very limited capital, taking advantage of our talents, entrepreneurship, technology, globalization and information, who have great opportunities to learn about franchising, to converting our ideas into businesses and our businesses into franchises, in order to generate more and better jobs for ourselves and for many other people, to contribute to the development of our countries, move away from poverty and guarantee a better quality of life for our descendants, for us and for our partners and clients.
In simple terms, creating a franchise translates into sharing your experiences, methodologies and know-how of your business with other entrepreneurs, in addition to the brand and common image, but above all, you share your passion and your vision, while investing in A franchise means receiving all of the above elements, to facilitate your foray into the business world. Franchising is to debug, optimize and clone the business model, so that it multiplies in new units, in more sales and in better profits. This is why I say that getting involved in franchises is helping multiply prosperity, which is equivalent to fighting poverty.
It is an undeniable reality that franchises positively impact the people of the place they go to and in a short time create well-being and progress. This has happened for many years throughout America, Europe, Asia, Oceania and even, although many people do not believe it, in Africa. Franchises boost the economy, create value, produce wealth, create jobs, offer superior products and services, pay taxes, care for the environment, help lift many people out of poverty and many other things.
To understand the phenomenon and the current and future impact of franchises we must know that some governments in the world realized several years ago the importance of franchises in their different formats, models and presentations, recognized or not as franchises, and their great socio-economic impact. Consequently, they leveraged their growth in these schemes and the widely known history is in charge of narrating the commercial and industrial success of the United States, Japan, China, Brazil, Germany, Mexico and some other countries, to the point that the franchise sector It represents a good percentage of the GDP, several million jobs and that, in addition, the conquest of new markets and its expansion and global dominance, was largely possible thanks to advanced franchise schemes.
Because of all this, I am sure that it is time to accelerate the conversion of many more conventional businesses into franchise networks and the urgent need to use microfranchise models as the main instrument to lift people out of poverty and to improve the macroeconomic and social indices of our countries, for being sustainable, self-sustaining and lasting solutions. I am telling you being a person fully convinced of the great potential of franchise systems, because although I consider myself an apprentice, twelve years ago I founded my own franchise, I have helped dozens of people create theirs and for several years I have been a consultant franchise, I've read a lot about franchising, I give free talks on the subject, I wrote a franchise book,I am one of the directors of the Venezuelan Chamber of Franchises, I sell my franchises, I operate franchises that I have bought and I think about franchises permanently.
In this way, first of all I propose to do what is within our reach as individuals, as workers, as officials, as educators, as businessmen and as unions to spread entrepreneurship, first and second grade, through primary school and secondary, instructing children and young people in this matter, to try to grow the base of potential entrepreneurs that the country has in the short and medium term. Let's consider that each new microentrepreneur can generate at least six jobs, counting his. We must thus create a relay generation that understands the importance of entrepreneurship, that has an entrepreneurial culture in its blood, that replaces the current rentier culture.
I also propose that we do everything in our power to penetrate the lower middle class and popular sectors with content that disseminates the benefits of franchise systems, that this content is educational and informs people about opportunities and alternatives for achieve their prosperity, that we do business rounds to offer our brands, but also to help and guide local businesses to become franchises soon, that we can permanently promote workshops and periodic conferences in neighborhood associations, citizens' assemblies, universities, union groups, schools and lyceums, government entities, among others,that we support and promote the export of Creole brands through alliances with consultants and franchise associations abroad, and finally, that we carry out a global campaign to promote October 5 as "Franchise Day" in honor of Ray Kroc, the renowned father of modern franchises. This annual global celebration would undoubtedly help spread the real importance and decisive impact of franchises in the construction of our countries.without a doubt it would help to spread the real importance and the decisive impact of franchises in the construction of our countries.without a doubt it would help to spread the real importance and the decisive impact of franchises in the construction of our countries.
Sooner rather than later, societies, towns or simply people, we will conclude that franchises represent the golden opportunity to build a better future. It is not about imposing a growth model, but rather recognizing the importance of a model of commercial expansion that has been prevailing and that as the crisis becomes more severe, the more efficient option of doing business and democratizing will be more necessary prosperity.
