The word prosumer is a combination of two words, producer and consumer. The difference is that producers make money, consumers spend it, and prosumers make money while spending it.
«When you buy at a discount, you subtract from your balance in your bank account. When instead of pro-suming, you are adding to the account balance.
Buying a home is a classic example of how smart prosumers can be when they spend money and build wealth at the same time.
That is, they make an investment that with time and the improvements that can be made, this will have greater value in the not too distant future, for this reason we say that when you buy a house you spend money but you create a heritage that will grow day by day.
BILL QUAIN, professor of marketing in the United States and writer of several books on business, marketing and personal growth in his latest book "The Power of Being a Prosumer" asks us this question:
ARE YOU PAYING TO BUY?
Consumers are spending more and more of their wealth at discount stores and discount commerce sites. But buying cheaper is not necessarily buying smart. Here are some questions that buyers are concerned about and should be asked: (Bill Quain)
- Has your favorite store paid you to recommend their products? Has a store ever given you a refund for each product you buy? Does the store you buy write a check from at the end of the month because you have canceled them? by check? If you owned Wall Mart, would you shop at another store, for example Kmart? Have you ever been invited to become a partner in some of the stores where you shop? Are you getting rich from the explosion of e-commerce?
If the answers to the above questions were "no" then you need to read this book.
PART ONE: THE PROSUMER'S MENTALITY
The difference between the consumer's mentality and that of the prosumer is that the former is always thinking like the vast majority who believe that their role goes as far as achieving a good job to earn more money and at the same time spend it. Some even think that the best way to "save" is buying with discounts, since in this way the products will come out at a lower cost, a lie because you are spending the same way.
The prosumer is a person who thinks differently who is always following the examples of those who have more and therefore comes to have a different thought.
When we talk about a different thought, we mean that the person does not want to continue being the employee who has to work harder and harder or overtime, or even have a second job in order to have more money and be able to spend. Kiyosaki says it well, the author of the book "Poor Dad, Rich Dad" the poor dad teaches his son that he must study hard to get a good job in a large company and thus have a good income, while the rich dad teaches his son what should he do not to work and get money but to make money work for him. This is where consumers and prosumers are born.
That is why today I ask you "Who said that we should think as consumers only?" and I propose THINK IN A DIFFERENT WAY.
