On many occasions, advertising strategies are focused on the mass media, therefore whoever has the power to manage the media will have the power to manage public opinion according to their strategies or interests.
The media can make figures or they can destroy them; in the same way they can make different products disappear or position.
Many times we find cases of people (or products) that simply enter or leave the market due to massive advertising strategies and in this context, it would be important to open a debate about ethics and morals in the management of the mass advertising media. and its true ability to make a fair distribution of power.
!… Be careful… We must be careful with the use of the mass media, since behind a television screen or a voice on the radio there is a particular interest that will seek to influence people's consumption decisions
The media and the power
The mass media use their ability to reach people to sell advertising, spread political ideas or position brands since they have a great capacity to influence the population centers to which they are directed. A good advertising strategy will most likely generate extraordinary benefits for firms that know how to take advantage of them. However, when this capacity to influence the population is used improperly, it can generate injustices for those who cannot access these mass media.
Those who have the power to manage the media will have a superior capacity to influence people's consumption decisions and will have a very important advantage in the market game, for this reason, we cannot always fully trust the products or services that are already offered. that on many occasions the owners of the media (networks, stations, radio, television, etc.) are the same owners of the advertising firms.
Another important phenomenon is the relationship between politics and the media, where the dissemination of political ideas generally follows very particular economic interests and there are clear examples of sectarianism or favoritism according to the particular interests of those who handle the mass media.
When you have the ability to access the population through the media, you have an advantage that, if used improperly, can generate distortions on people's decisions in favor of certain products, brands or people; generating biases that cannot be accepted by our societies.
Therefore, when we are observing or listening to various sources of massive information, we must be careful with all the statements or suggestions that are made to us, since not all that glitters is gold…
Control of the media:
Control of the media is given by the set of rules that regulate the way of putting into practice the freedoms of expression and free transmission of thought, ideas and opinions through words, writing or any other means of communication., complemented by the right to freely communicate or receive truthful information by any means of dissemination.
Said set of norms must be clear, precise and capable of adequately regulating the media, so that they provide the necessary spaces for expression to all people, so that the information provided by the media is democratic, broad and truthful.
Regarding the products, the qualities of the products offered must be checked, entry to the mass media must be free, and there can be no unfair competition, to favor certain companies or people.
There can be no political or economic favoritism with respect to some sectors of the population, control of the media must be able to avoid defamation, insults or slander against people or groups outside the media and there can be no discrimination of any kind (racial, cultural etc), about any person who wants to access the mass media.
The conclusion is simple: We must be careful with the use of the mass media, since behind a television screen or a voice on the radio there is a particular interest that will seek to influence people's consumption decisions, therefore so much care must be taken with everything that is offered to us and everything that is said to us. It is not to turn a deaf ear to what the media offers us, but to analyze in more detail all the information that is provided to us in order to draw our own conclusions and thus make the most appropriate consumer, political or moral decisions.
