In this work we will compare two companies in the same field in order to observe the search trends in each one, with this we will be able to know exactly the traffic of people that each one has on their internet portals.
The first companies to analyze are:
- Facebook twitter
For "Google trends" we have the following results:
At the national level (Mexico)
As we can see in the following graphic, Facebook has a lot of advantage over twitter at the national level, even the graphic line of twitter does not reach the level of Facebook, it even seems not to be. However, we can see that in the last 5 years, the use of these social networks or the search for them has decreased considerably, putting it from a clear point of view we can say that the search level could decrease for three reasons:
1. A little more than 5 years ago, Facebook came to Mexico as one of the biggest novelties, besides that it was at its peak, really the point at which many people began to look for it to be part of it, no However twitter did not have that impact.
2. Many users are already part of the platform that is why the search level decreases, since it is no longer necessary to search for it, you simply have to open your application and that's it, that's why I say that we do not necessarily lower users, there really is more than 5 years ago, but they are already part of the community of these social networks and access is quick access and without search engines.
In terms of popularity, or why Facebook swept Twitter in Mexico, it may be because it is more popular and has greater traffic of people on its pages, it is also well known that in the country, they have a greater number of users.
3. The use that is given to each social network, since Facebook is a social network with a more entertainment and leisure twist, as well as in order to connect people; while on twitter we can appreciate a more formal approach. We can see this with the popular phrase:
"Children talk on Facebook, while adults talk on Twitter"
Below we can see an individual graph of the companies to be able to appreciate them in more detail and without altering a comparison
In these graphs we can see how the traffic on Twitter is highly variable, despite having fewer users than Facebook shows a search trend with significant peaks and more frequently; While Facebook shows to be somewhat constant without significant variations and without major peaks, it may be due to the number of people or the use that is given to each social network.
On the other hand, we can see that the significant peaks or the months with the highest traffic on both networks are in the month of: May, June and December, relevant information since they are months in which there are holidays in the country, in a matter of school and work cycles, therefore we can say that people spend more time of their vacations active in social networks, either to share moments, ideas, pages or simply be in contact with their acquaintances.
FOR “ALEXA” WE WILL HAVE THE FOLLOWING RESULTS:
In Alexa we will have results seen from a global and more detailed point of view, in addition to that here we can find more results in terms of searches and focused on different points, which were the following.
We can see that these two companies have a high impact in the world compared to other sites, this is thanks to their growth over the years, in addition to being companies that have already been well established and are super established in the market, it is almost impossible that they can collapse or disappear, since they are already very important for development and communication worldwide.
With this we can see how Facebook has a greater number of pages that link directly to its network, this is why we can also understand the greater number of visits or traffic on its pages, since by having a greater number of links, you have a greater number of visits, which is summarized in the greater number of people who register and use your product.
On the other hand, we can see that Facebook, by having a greater number of users or by not having the appropriate servers, has a lower percentage of load on the page. In the opposite case of twitter, who maintains an average level of load, which facilitates the user to navigate through this network.
For many this is an added value to their preference for a social network, since it provides comfort and satisfaction to the user.
In this part we can see that they have a similar point in terms of rebound, they do not take much between these two networks, however the differential is the time that the user remains on the site constantly. It is well known that currently social networks are an essential part of our lives to which we dedicate most of our time, that is why for this analysis it is necessary to know the average time that a person spends reviewing the social network without closing it It is very clear that Facebook is a network that absorbs more time for the content, while on Twitter it is something more direct and fast.
CONCLUSION
By way of conclusion we can say both social networks are necessary today, they are a powerhouse in a matter of companies, they are very well positioned and tend to continue growing and offering new ways of using and taking advantage of their platforms, it is necessary to say that Facebook exceeds to twitter in the number of users on its platforms and may have a greater reach. However, twitter has added values such as the response time on its pages and the information in them, which causes it to have important peaks in terms of user traffic on its pages.
DIGITAL REFERENCES:
TWITTER:
- https://trends.google.com.mx/trends/explore?cat=65&date=today%205-y&geo=MX&q=%2Fm%2F0hn1vcghttps://www.alexa.com/siteinfo/twitter.com?utm_expid=. NFDkwnQTSf2ZNn_fyyCLoQ.0 & utm_referrer = https% 3A% 2F% 2Fwww.alexa.com% 2Fsiteinfo
FACEBOOK:
- https://trends.google.com.mx/trends/explore?cat=65&date=today%205-y&geo=MX&q=%2Fm%2F0hmyfsvhttps://www.alexa.com/siteinfo/facebook.com?utm_expid=. NFDkwnQTSf2ZNn_fyyCLoQ.0 & utm_referrer = https% 3A% 2F% 2Fwww.alexa.com% 2Fsiteinfo% 2Ftwitter.com
