Showing a good image can become an art, in the case of political marketing it seems that it is more important to appear than to be….
Any public figure who intends to aspire to a popular election office, must submit to public opinion, in this circumstance it is necessary to develop some type of advertising strategy to sell an image and in this way attract the favor of the voter.
There are multiple marketing tools that are used in political campaigns, in this article we will name some of them.
It is evident that the first point is to try to develop a political profile, where some type of differentiation is shown from the other candidates, either by political affiliation (blue, red or green), approach to the citizen (which offers and what does it more attractive) and his proposals (which he will do when he is elected). Obviously, if the voter does not like this affiliation, it would be necessary to show a different profile; (proclaiming yourself independent, doing acts of differentiation, moving away from elements that people see as negative etc).
Political marketing
Always behind each election there will be an image consultant, a typographer, a publicist or some element that will generate favorable marketing
After creating the profile, the next step will be to spread this profile through the most appropriate marketing tools for the development of your campaign and also taking into account the amount of available resources that can be used.
Every time an election approaches, the mass media (Television, Radio, Press, Internet) are plagued with advertising spots about the candidates, at the same time cities are plagued with billboards, posters and graphic media in general.
Doing a more direct type of marketing, they begin to distribute flyers, caps, cards, letters, etc., which can generate a multiplier effect if the recipient shows them to other people.
The next step is the political meeting, an instrument through which the candidate makes himself known to the local public opinion through meetings, conferences, speeches, etc. and where the charisma and the famous image advisor of the candidate begin to play a fundamental role.. There are elements that we do not know, and that can generate important distortions in the elections (personal favors, business commitments, contracts and favoritism in case the election is favorable….
When the election approaches, a fundamental moment arrives; the debate, where the candidates show their best clothes to try to defeat their opponent in the field of ideas, a fundamental moment and where the entire advertising strategy is put in the pan, to strengthen the image that has been built through of the campaign and where the capacity for improvisation, the charisma, the personality, the mettle and the security of the person seeking popular favor will be re-measured.
The political meeting
The next step is the political meeting, an instrument through which the candidate makes himself known to the local public opinion through meetings, conferences, speeches, etc. and where the charisma and the famous image advisor of the candidate begin to play a fundamental role.
When the election comes, a result will come; Some will be sad and others happy, but behind each election there will always be an image consultant, a typographer, a publicist or some element that will generate favorable marketing to conquer one of the most important markets: THE POLITICAL…
