Needs of tourists and travel companies in san luis potosí mexico

I. Summary

According to the progress in our investigations that we have carried out on trips abroad, they have provided us with certain relevant information for the sale of this product in San Luis Potosí.

The first research we did was qualitative, which gave us data that was not relevant to what we were looking for, because our general and specific objectives were not well written or clear. But this research also gave us certain relevant data, such as the company that consumers have in mind as the first in trips abroad in San Luis Potosí.

The second investigation was quantitative, it gave us very important data because our objectives were already specific to what we were looking for, which were the main needs and preferences of clients to travel abroad. Which gave us that women who range between 19 and 20 years of age, most of them university students have not traveled abroad and would like to have the opportunity to travel, their main needs being (traveling for study, paying between 60 and 80 thousand pesos, having financing according to their economic possibilities, they consider that the language to the country they travel to is important to carry the bases and for this they would resort to group classes). And their preferences were the following (they consider that the summer season is the best to make their trip,the European continent is the one they consider most attractive, their stay would be between 6 months and a year).

The respondents of this research would like to find out about this product through the Internet, based on the fact that technology is the mass communication medium that young people use with the greatest concurrence.

II. Introduction

The present study aims to obtain relevant information about the main needs and preferences of customers already abroad and in the process of selling the product.

As well as determining the best sales method for consumers of companies that offer travel products abroad.

For this purpose, it is intended to use 2 samples, the first a group of 5 women who have already traveled abroad and the second 8 women who have not traveled but who intend to make their trip in less than a year. And for this we will develop a group session.

2.1. Bibliography

Quantitative research project to the company Eurolingua Study.

III. Information needs

Based on the research we have already done, we have determined the following.

Main need at the time of purchase of the product for customers Main needs and preferences of customers already being abroad Situations or problems where the user perceives assistance Follow-up that customers would like to have while being in their stay Sales method for the customer. (4 main steps of sale). According to Philip Kotler.

IV. Problem Statement

Foreign travel companies located in San Luis Potosí do not know the main needs and preferences of their clients who are already abroad, as well as their needs at the time of sale of the product.

In the same way, they do not know the follow-up that their clients would like to receive while being abroad.

V. Objectives (general and specific)

5.1. General

Know the main needs and preferences of customers who are abroad. Recognize the needs of customers at the time of selling travel products abroad.

5.2. Specific

Identify the main type of follow-up that the customer would like to obtain according to the Maslow pyramid Determine the point of sale that customers like the most Communicate directly to the customer the method of sale.

SAW. Hypothesis

According to what has been analyzed in past research, we deduce that the main needs and preferences of potential clients who may already be abroad is to have a personalized follow-up that gives them access to new trips and products.

We believe that the main points of sale for potential customers should be in a quiet place with little movement of people, and thanks to the fact that the place is quiet, the needs can be detected at the time of sale, such as having the documents in rule, determine how well they are in the language.

We believe that the appropriate sales methodology for foreign travel products would be to use the information that our past research has shown us as their main needs and preferences before traveling abroad, in order to engage our potential customers based on the moment of offer our service in what the client would like to hear according to their needs and preferences. (According to the 5 steps of sale: database, prospects, selected, closing and after sales).

VII. Methodology

As the main methodology we will use a “Focus Group” which according to the source: http://www.crecenegocios.com/ser-dueno-de-nuestro-negocio-o-un-empleado-de-este/ is defined as follows way:

Method or way of collecting information necessary for an investigation, which consists of bringing together a small group of people (generally 6 to 12 people) in order to interview them and generate a discussion around a product, service, idea, advertisement, etc.

The “Focus Group” is usually led by a moderator who asks questions and generates discussion around the topic or product under investigation (in the hope that the participants express genuine ideas and feelings), while guiding the interview or discussion, and prevents it from deviating from the topic or product to be investigated.

This methodology will be carried out with the groups selected above and will have the objective of providing us with true testimonies from potential clients of the two segments that we consider most important, seeing it as follows:

The first group, being our main client since the population that plans to make a trip is larger than those already in one The second group, being a minority that no company has taken into account, are the people who already They are abroad and who are potential clients wanting to extend their stay or time outside the country.

It is planned to continue with the methodology and have two moderators (who will be members of the team) who will ask questions previously designed to the group chosen to participate in this research.

It is worth mentioning that a strategy that we will adopt for our research will be to allow flexibility in the dialogues that arise during the session, this means that the moderators will allow free expression of the group members, and will thread the following questions adapting to the dialogue, as long as the arguments are related to the topic at hand.

The following questions will have the function of serving as a basis to begin the dialogue between the research group and are divided into two since the information required for each segment is different.

1st group (people who have already traveled abroad).

In a word, does it determine the positive of your trip? In a word, does it determine the negative of your trip? What framework fact that defines it as successful? Do you consider that the company that provided the service gave you enough attention during the trip? Do you have the opportunity to tell the company that I brought you to your stay a word so that said company improves its service? In a word, does it define how the service provided by the company was? In a range of 1 to 10, tell me how you Did you feel in a matter of security according to the support that the company gave you while abroad? Would you like the company to be in contact with you while abroad? (yes or no) "deduction of if he answers yes, speak to offer more services, how he is and etc. Of care that can be provided while abroad ”.During the trip, did you have any problem that you consider to need support to solve it from the company that provided your stay? (If you answer “no”, will you ask him if there was one, would he like such support?) In what way would you like to be offered services of this type? (determined in points of sale example: home visit, company office, school, mass media and etc.).mass media and etc.).mass media and etc.).

2nd group (people who have not traveled abroad).

Does one word define the reason for your trip? Why do you define it like this? How important do you consider that the company that provides the service offers you personalized attention? Does one word describe the attention you would like to receive? a range from 1 to 10 tell me how would you feel if the company gave you security? (security in terms of being aware of you and being aware of you) Would you like the company to be in contact with you while abroad? (yes or no) "deduction of if he answers yes, speak to offer more services, how he is and etc. Of care that can be provided while abroad. ”If a problem arises during your stay, would you like the company to give you its support to solve said problem? What do you consider would be the best point of sale,for said product? (for you).

VIII. Group session

People who have already traveled abroad.

Based on the most important of the information that was collected from said group session, we will mention the most relevant according to the needs of the project.

Of the people who have already been abroad, their main needs were the following. Have a safe place arriving to your stay and this includes the following. (House where to live in safe areas, depending on the reason for your stay, whether it be study, work, sport or etc. That everything is in order to arrive and start without losing any time).

According to their main preferences they mentioned the following. (Have trips with a good promotion to know the closest places of your stay, that to the place where you go there are people from the same country).

They would like the company with which they hired their stay to be aware of them while abroad, but with the condition that they are not harassing, they mention that they would like them to offer them more internal trips in the country where they are, that they Check at least every month to see how you are doing. If they would like to receive personalized attention.

Many of them were presented with problems such as the following which they mentioned were the most serious and that they would have liked the help of the company. (Loss of the suitcase at the airport, a lot of time lost in customs, the search for a place to live, lost flights due to delays due to not knowing the place).

People who have already been abroad would like me to offer this service from now on as follows. (The means by which they would like to find out is the internet, and they would like the sale process to be in a quiet place such as a cafe, at the client's house or in another place where a chat is pleasant, they only mentioned that at the time of giving the personal data be in the establishment of the company for security).

People who have not traveled abroad

Based on the most important of the information that was collected from said group session, we will mention the most relevant according to the needs of the project.

Of the people who have not been abroad, their main needs were the following. (That they be informed of the corresponding documentation to avoid wasting time, that they be provided with a list of food establishments to reduce expenses as well as a sketch, that upon arrival they already have a place to live).

The main preferences of customers who have not traveled abroad were identified as follows (That they be offered packages of tours to places close to the one they were established)

Regarding the company with which they contract the service, the main opinions are that they provide personalized attention without being overwhelming, this attention covers (monthly follow-up calls, offer travel extension promotions).

On the occasions in which there is any inconvenience during their stay, depending on the severity they have determined that they will call the company so that it can provide them with adequate help to solve the problem, some of the most serious problems mentioned were the following: (loss of luggage, not locating a place to live, not using the language spoken in the place to which they will travel, lack of documentation that delays their degree).

Regarding the means of information for clients, they expressed that they would like more if the information is provided by electronic means (internet) but that the rest of the procedures are carried out at the company's facilities for security reasons. A very important point that we detected was that it would give them more confidence that the university has an agreement with the travel company and that they do not have to hire the service themselves.