One of the most important questions in the success of any business is its orientation to the satisfaction of the real needs of consumers.
Everyone understands this principle.
The case studies on the excellence of a service or product indicate that all companies that in a scientific way or by knowledge of the sector, are oriented to meet these needs, succeed.
Some entrepreneurs have a special intuition to detect these latent needs at the right moment. Fortunately, more and more companies are dedicating a significant chapter of their budget to market research. Even so, achieving success is an arduous planning task until finding the exact mix in such a complex cocktail, but the previous steps are very important: without demand, there is no consumption and our product or service will fail.
Today, it is still difficult to convince many entrepreneurs and businessmen that this task of researching the market is vital.
The rush to sell, the orientation towards production and not towards satisfying the real needs of the final consumer, the lack of study of competitors and market prices lead to a good number of products and businesses ending up in the most absolute of forgetfulness.
If we compare this song with a song it would be like going straight to the chorus. Without preamble, to the point.
In a world in which rush and competition force us to run, to be more competitive, more profitable and ultimately more efficient, it is difficult to make people understand that all things have their time.
What is invested in planning is saved in execution.
Our advice: Look around you, at your competition, listen to your potential consumers, investigate how your product can compete and ultimately meet those needs better. Only then will you be taking the first step towards success, towards excellence. And remember the advice of the great master of marketing Philip Kotler:
"It is more important to do what is strategically correct than what is immediately profitable."
