On many occasions the marketing function in the SME is carried out by management or the commercial department after attending to other responsibilities. We do not realize the importance of marketing. The image of the company, its reputation, its sales objectives, its growth plans, its customer service are all aspects controlled by marketing. It is much more complex than it appears and it is not just about making a beautiful catalog or a website.
To overcome such obstacles it is no longer worth improvising, now the strategy, planning and clear customer orientation will make the small and medium-sized company achieve results. Having the marketing function outsourced allows you to control these aspects and has the following advantages for the company:
• Saving money. Outsourcing does not incur hiring, training, IT equipment and fixed staff salary costs. It also becomes a deductible expense.
• Strategy, marketing and design experts are brought into the company who can bring a fresh perspective to the business and innovative approaches.
• Flexibility in hiring marketing services for specific moments when they are most needed or with a monthly fee, tailored to the company.
• Savings in time. You do not have to waste time in areas where you are not an expert nor do you have to search for experts in different areas. The function is outsourced to an outside company.
• Promotion of marketing actions. Having someone to drive the marketing means making sure actions, which would otherwise be in the background or undone, are carried out.
• Availability of expert professionals in different areas. Specialization by shares.
One must focus on his specialty since when trying to cover other areas where one does not have enough knowledge or experience, he wastes time and will never obtain the same results and profitability that an expert would get.
Outsourcing or "outsourcing" in English has already been implemented several years ago in companies in the area of information technology, logistics, cleaning, management, security, human resources. It is a practice that has more tradition in the United States and the Nordic countries, but fortunately, companies have also seen its advantages here.
